Principal Product Manager, AI Brand Visibility

The Opportunity

Chat responses and AI Overviews don't just link anymore – they synthesize answers. When an answer is synthesized instead of clicked, everything about how a brand gets found online changes.

We're growing the team that owns Adobe Brand Visibility (formerly Adobe LLM Optimizer), newly formed as Adobe combines its own solutions with Semrush Enterprise following the acquisition.

This is a small, builder‑heavy team that ships fast, uses AI natively, and measures success in real customer outcomes. No talking to hypothetical personas:
Adobe's customers are the world's top brands, and you'll be speaking directly with the people running marketing at them every day.

• Own the product strategy and roadmap for an area of our Brand Visibility solution
• Drive how the product ingests AI‑answer‑engine signals and connects into the CMS, analytics, and CDN platforms customers already run – AEM Sites and Adobe Analytics included
• Talk to top‑brand marketing leaders daily, sketch the flow, prototype it yourself with AI tools, and validate before engineering picks it up
• Define and own the important metrics that prove your area is moving the needle

• 3–8 years of PM experience (Senior or Principal scope, depending on background)
• Deep SEO/GEO expertise – proficient in the AI‑visibility tool landscape (Semrush AIO, Bright Edge, Conductor, Profound, or similar); hands‑on Semrush experience is a strong plus
• Plugged into the SEO community, following the research and benchmarks published; a plus if you've shared your own findings or experiments
• Proficient in UX prototyping and user interviews, comfortable sketching flows and building a first version
• Technical enough to partner credibly with engineering and data partners
• Bonus: direct experience with AEM Sites, Adobe Analytics, or comparable enterprise CMS/analytics/CDN solutions, and social media monitoring or affiliate marketing solutions.

U.S. pay range: $148,100 – $282,100 annually. In California, $194,800 – $282,100. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. For sales roles, total target compensation (base + commission). Non‑sales roles: base salary and annual incentive plan.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate on the basis of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email  or call +1 408‑536‑3015.

California: Adobe will consider qualified applicants with arrest or conviction records in accordance with state and local laws and “fair chance” ordinances.

Colorado: If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.

Massachusetts: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.