Ads Platform Product Manager; Catalog

Responsibilities

About the Team

We are the Asset Foundation team within Ads Platform, building the core systems that power how businesses grow on Tik Tok. Our mission is to provide a unified foundation for advertisers to create, manage, and scale their business—across creatives, catalog, and business accounts.

Product catalog is the foundation of commerce advertising. As shopping experiences become increasingly automated and AI-driven, high-quality catalog infrastructure is critical to connecting businesses, products, and consumers s role will define the future of catalog management and product intelligence in Tik Tok Ads Manager.

• Define & Prioritize:
  Shape the end-to-end catalog onboarding, management, and optimization experience in Tik Tok Ads Manager. Build scalable solutions that help advertisers manage product data efficiently and unlock better advertising outcomes through high-quality catalog assets.
• Collaborate Cross-Functionally:
  Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver impactful solutions.
• Drive Strategic Partnerships:
  Work closely with internal stakeholders and external partners to expand the creative ecosystem and unlock new opportunities for creative automation and optimization.
• Data-Driven Growth:
  Leverage advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.

Minimum Qualifications:

• BA/BS degree
• 3+ years of work experience as product manager, going through full product cycle, integrating customer feedback into product requirements and driving prioritization
• Proven record of successful product outcomes
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion

Preferred Qualifications:

• Background in digital advertising, marketing technology, or related domains
• Experience in one or more of the following:
  Commerce platforms, catalog systems, product data management, recommendation systems, machine learning applications, or advertising platforms
• Strong analytical skills with the ability to translate data into strategy
• Proven ability to influence and collaborate with global and regional stakeholders

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities…