CRO Specialist

Category:
Marketing

Location:

We’re looking for a detail-oriented CRO Specialist to support the ongoing optimization of My Amazon Guy’s internal websites and funnels. This role is focused on improving user experience, conversion rates, and engagement across our own platforms. If you’re analytical, curious, and excited by the challenge of driving measurable improvements through experimentation and UX best practices, this role is for you.

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth while ensuring their peace of mind.

• Conduct comprehensive CRO audits for internal-facing sites, including the main marketing site, hiring pages, lead magnets, and internal dashboards.
• Analyze site performance using behavioral and quantitative tools to detect drop-offs, bottlenecks, and friction points.
• Develop clear hypotheses and execute A/B or multivariate tests, ensuring rigorous QA and clean data collection.
• Provide wireframes or annotated mockups to communicate proposed changes to dev and design teams.
• Own the setup, monitoring, and documentation of tests from concept to conclusion, summarizing learnings and impact.
• Identify underperforming web pages and provide actionable recommendations for improvement.
• Build and maintain a living CRO roadmap that outlines current tests, future opportunities, and backlogged ideas.
• Report performance insights regularly to leadership, highlighting what’s working and what needs iteration.
• Review and refine form designs, calls-to-action, and funnel flows to boost user engagement and conversion.
• Partner with copywriters and designers to refine messaging and layout based on user data and behavior.
• Stay current with CRO trends, UX best practices, and emerging tools/tech to keep us ahead of the curve.
• Help train or