Search Marketing Specialist; SEO & Google Ads

Izmi helps SMEs across the UK and MENA win visibility in both traditional and AI-powered search. We are building our delivery team and hiring a hands‑on search specialist who is equally comfortable diagnosing a crawl issue and managing Google Ads accounts. This is a delivery role, not an account‑management one: our UK team handles clients, and you own the work that makes them rank and convert.

The role reports to our SEO Manager.

• Run technical audits and turn findings into a roadmap prioritised by likely impact
• Diagnose crawlability, indexation, canonicals, redirects, site architecture, structured data and Core Web Vitals
• Use Search Console and GA4 for baselines, query analysis, user journeys and organic conversions
• Run keyword research, competitor analysis and search‑intent mapping, then match topics to the right pages
• Optimise metadata, headings, page structure and internal links
• Set up and manage Google Ads campaigns:
  Search first, Performance Max where it fits
• Build conversion tracking properly: GA4 events, Google Tag Manager, offline imports
• Manage client ad budgets and report on ROAS and CPA, not just clicks
• Brief our developer on technical fixes, then QA the work once it’s live
• Report on what changed, why it happened and what you recommend next

• Strong hands‑on ability with Google Search Console and GA4. Both are essential.
• Technical and on‑page SEO experience, with before and after examples of fixes that moved rankings
• One to two years managing Google Ads accounts, with monthly spends of €2k or more
• Current Google Ads Search certification, verifiable in Skillshop
• Screaming Frog, Sitebulb or a comparable crawler
• Keyword research, search intent and internal linking
• Conversion tracking via Google Tag Manager
• Strong written English for documentation and internal reporting
• Able to explain technical work clearly to non‑technical colleagues
• Organised across several client accounts at once
• Fluent Arabic

• Two to four years in a hands‑on search role. We care more about what you have delivered than the number.
• Word Press with Rank Math or Yoast, plus at least one other CMS
• Looker Studio, Ahrefs or Semrush
• Structured data and basic HTML/CSS, and enough JavaScript to diagnose rendering issues
• Landing page and Quality Score optimisation
• Local SEO and entity optimisation
• AI-search and GEO research, optimisation and measurement
• Python for SEO automation

• Permanent, full‑time employment
• Fully remote with flexible working
• Training budget for certifications and tools
• A team where your work is visible and your recommendations get actioned

We work with SMEs in the UK and MENA on how they appear across traditional and AI‑powered search, an area most agencies are still guessing at.

We care more about whether you can do the work than about your degree or your years in the industry.