Senior Paid Media Specialist

Senior Specialist, Performance Marketing

Join the Senior Specialist, Performance Marketing role at Pay Pal
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The Company Pay Pal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, Pay Pal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two‑sided network at scale that connects hundreds of millions of merchants and consumers.

We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. Pay Pal is more than a connection to third‑party payment networks; we provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds.

We enable consumers to exchange funds more safely with merchants using a variety of funding sources, including a bank account, a Pay Pal or Venmo account balance, Pay Pal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our Pay Pal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other.

We offer merchants an end‑to‑end payment solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross‑border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross‑border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

As a Paid Media Senior Specialist within the Pay Pal Consumer Marketing organization, you will have a significant impact on Pay Pal’s ability to share our core mission and value propositions to consumers. Full‑funnel marketers work to better understand our customers, identify where Pay Pal products can help solve their needs, and build marketing campaigns that share this message. Paid Media Senior Specialists come with sharp analytical skills, a passion for working in a highly collaborative and values‑driven environment, and a track record of successfully planning, executing, and reporting on effective marketing campaigns.

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co‑branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end‑to‑end implementation
• Monitor experiments post‑launch, identify insights, and optimize in‑flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns

• 3+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience

• Effectively strategize, plan, execute, and report on priority US‑based campaigns across the paid media marketing funnel
• Collaborate closely with creative and media agency teams, as well as integrated and product marketing teams to ensure top‑quality and on‑time creative delivery, ensuring creative is optimized for individual media platforms
• Drive executional excellence with every campaign,…