Head of Messaging - Product Marketing

Overview

Own Every Moment at Net App
At Net App, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.

Ready to innovate and contribute to our path to $10B? Here, you ll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you re ready to bring curiosity, creativity, and drive to every moment, Net App is where your journey begins.

We are looking for a senior, highly strategic Marketing leader to own naming and messaging across our portfolio. This is an individual contributor role designed for someone who operates with executive presence and deep subject-matter expertise, influencing direction across Product Marketing, Product Management, Corporate Marketing, Sales, and GTM teams.

In this role, you will serve as the center of gravity for naming, positioning, and messaging excellence, partnering closely with Product Marketing leaders across businesses to ensure consistent, differentiated, and customer-driven narratives that scale across the company. This role carries broad ownership, visibility, and influence across the organization.

We are seeking a senior, highly strategic Product Marketing leader to own naming, messaging, and product narrative across our portfolio. This is an individual contributor role for someone who combines strategic rigor with exceptional writing and storytelling skills, and who operates as a trusted partner to Product Marketing leadership.

This role is central to defining and operationalizing our end-to-end messaging framework — from platform narrative and customer pillars, through solutions and products, down to launches, sales motions, and copy used across customer touchpoints. While this role does not manage people, it carries broad ownership, executive visibility, and outsized influence across Product Marketing, Product Management, Corporate Marketing, and GTM teams.

• Define and evolve the end-to-end messaging architecture across the portfolio, including:
  • Platform and portfolio narrative
  • Customer pillars and outcomes
  • Solution-level messaging
  • Product-level positioning and value propositions
  • Feature and capability framing
• Ensure messaging works as a coherent system — not disconnected artifacts — and scales across audiences, channels, and use cases.
• Establish clear connective tissue between high-level narrative and day-to-day execution.

• Own naming strategy and governance for products, platforms, solutions, and capabilities, including frameworks, criteria, and decision processes.
• Define differentiated positioning and messaging grounded in customer needs, market context, and competitive dynamics.
• Partner with Brand and Legal to ensure alignment with brand architecture and naming requirements.

• Act as a strategic partner and peer to Product Marketing leaders across business units for everything from messaging to naming.
• Influence how PMM teams frame products, solutions, and launches through strong point-of-view, guidance, and hands-on collaboration.
• Serve as a senior reviewer and advisor for high-impact messaging, launches, executive narratives, and strategic initiatives.
• Help raise the overall bar for messaging quality, clarity, and consistency across Product Marketing.

Role Overview Cont.

• Be deeply hands-on in writing, not just reviewing:
• Positioning statements and value propositions
• Messaging frameworks and guides
• Launch narratives and key messages
• Executive-level storytelling and talking points
• Foundational copy used across web, sales, and GTM assets
• Translate complex technical concepts into clear, compelling, customer-centric language.
• Set copy standards and exemplars that PMM, Corporate Marketing, and agencies can build from.

• Partner closely with Product Management to translate roadmap priorities and innovation into crisp, outcome-oriented messaging.
• Collaborate…