Shop - Product Marketing Manager, Category Solutions

Overview

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making Tik Tok the commerce channel of choice for merchants, creators, and affiliates.

We are looking for passionate and talented people to join our product and operations team to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

The Product Marketing team at Tik Tok helps build holistic go-to-market plans across Tik Tok’s eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across Tik Tok’s eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of Tik Tok’s eCommerce products.

• You have a passion for navigating ambiguity, crafting messaging, and influencing strategy as a GTM Leader.
• You enjoy working cross-functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce a new suite of products to the US.
• Drive go‑to‑market strategies—including targeting, segmentation, positioning, value propositions, messaging, marketing channels, and budgets—across the seller journey to convert, grow, and retain our sellers.
• Partner with marketing teams to ensure the product suite is on‑message and maximized across each channel.
• Develop and implement data‑driven lifecycle marketing strategies to promote product growth and retention, and track marketing program performance and improve through continuous testing.
• Be the Subject Matter Expert for your product: help sellers with white‑glove product support, build roadmaps, run enablement sessions, and participate in QA testing.
• Be the Voice of the Customer by managing input and feedback from various types of users (end‑users, merchants, creators, employees).

• A minimum of 3 years of experience in product marketing, growth or lifecycle marketing in eCommerce or social commerce.
• Experience and understanding of e‑commerce categories (beauty, fashion, etc.).
• Experience working with product management, analytics and design to scale products.
• Experience in growth and lifecycle marketing via email, in‑product, content marketing and other owned channels.
• Familiarity with marketing automation, A/B testing and analytical tools.
• Bachelors degree required.

• Masters degree in related fields (MBA, computer science).
• Industry knowledge of eCommerce.
• Previous marketing asset design experience.
• B2B marketing experience.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills,…