Shop- Business Communications Manager
Job in
San Jose, Santa Clara County, California, 95111, USA
Listed on 2026-03-03
Listing for:
Tiktok
Full Time
position Listed on 2026-03-03
Job specializations:
-
Marketing / Advertising / PR
PR / Communications, Digital Marketing, Marketing Communications -
Business
PR / Communications
Job Description & How to Apply Below
About the team
The Global E-Commerce Business Communications Associate will work closely with the ecommerce business teams and media corporate functional teams.
1. Business Communication Needs Assessment & Liaison
* Act as the bridge between business teams and the PR function by translating business needs into clear, actionable PR requests.
* Ensure communication efforts are closely aligned with business priorities and deliver measurable impact for key initiatives.
2. Content Review
* Serve as the gatekeeper for reviewing all external-facing business communication materials.
* Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles.
3. Brand & Content Strategy
* Support the development of business narratives at both category and platform levels to shape Tik Tok Shop's brand positioning.
* Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency.
* Manage a centralized "Success Stories Hub" to showcase high-quality Tik Tok Shop success cases for media, partners, and other stakeholders.
4. Process Development, Gap Identification & Training
* Identify communication review process gaps and design effective workflows to address them.
* Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.
Minimum Qualifications
* Bachelor's degree in Communications, Marketing, or related field with 4+ years of experience in communications or PR, ideally in e-commerce or tech.
* Proven ability to translate business needs into impactful communication strategies and manage brand narratives across platforms.
* Strong content review and editing skills, ensuring alignment with global brand and communication standards.
Preferred Qualifications
* Experience in process development, identifying gaps, and delivering training to enhance team communication practices.
* Excellent stakeholder management and collaboration skills, with the ability to liaise effectively between business and communication teams.
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