Marketing Manager, Sensor Solutions

Founded in 2003, Inven Sense Inc., a TDK Group Company, is the world’s leading provider of MEMS sensor platforms. Inven Sense’s vision of Sensing Everything™ targets the consumer electronics and industrial markets with integrated Motion and Sound solutions. Our solutions combine MEMS (micro electrical mechanical systems) sensors, such as accelerometers, gyroscopes, compasses, and microphones with proprietary algorithms and firmware that intelligently process, synthesize, and calibrate the output of sensors, maximizing performance and accuracy.

Inven Sense’s motion tracking, audio and location platforms, and services can be found in many of the world’s largest and most iconic brands including smartphones, tablets, wearables, drones, gaming devices, internet of things, automotive products, and remote controls for smart TVs.

Inven Sense is headquartered in San Jose, CA and has offices in Boston, China, Taiwan, Korea, Japan, France, Canada, Slovakia, and Italy. We’re looking for top-notch professionals to join our global team. If you’re interested in being a part of our journey and helping us grow to become the leading provider of SoC platform solutions, we definitely want to hear from you.

Marketing Manager, Sensor Solutions

This Marketing Manager at Inven Sense, a TDK group company, will drive engagement and demand across our digital, partner, and distributor channels. TDK is a leading provider of sensing solutions to the world's top consumer, automotive, and industrial brands.

Reporting to the Global Head of Sensors Corporate Marketing, this individual contributor will own and execute B2B marketing activities including integrated digital campaigns, email marketing, partner marketing communications, and distributor marketing enablement.

We're looking for a self-directed, hands-on digital marketing expert with a proven understanding of reaching hardware engineers and embedded developers. You’ll work closely with external vendors and internal partners, while optimizing results and influencing ongoing marketing strategy. This role has ample opportunity for global scale and impact.

• Execute multi-channel digital campaigns (email, social, website optimization, SEO, SEM, paid media)
• Optimize lead quality, analytics and reporting
• Manage marketing emails, systems, and segmented audience lists
• Enhance audience engagement within our developer community
• Promote technical content via webinars, product launches, and forums

• Plan and execute on co-marketing activities with strategic ecosystem partners
• Execute partner comms plans in coordination with product, PR, social, and event marketers
• Manage partner marketing agreements and co-branding commitments
• Set objectives for partner co-marketing, measuring, and reporting on results including leads and sales
• Execute global distributor marketing initiatives including featured product promotions and digital campaigns
• Coordinate online training enablement and select regional marketing programs
• Align channel programs with sales priorities and revenue objectives
• Serve as primary marketing point-of-contact for program execution and reporting

• 6-8+ years of B2B marketing experience that includes semiconductor or related hardware industry experience
• Strong hands-on digital demand generation marketing experience, with examples in paid campaigns and marketing automation
• Proficiency engaging with engineers, developers, and distributors on technical topics
• Excellent communication skills, both written and verbal, with the ability to repurpose content
• Examples of programs you’ve owned from plan through execution to measuring, optimizing, and reporting on results
• Examples of proficiency with CRM, email marketing systems, lead management, and sales enablement
• Solid project management and interpersonal skills; able to work effectively across teams and timezones
• Proficiency with standard digital marketing and creative tools, as well as Microsoft Office
• Strong work ethic, ownership, and attention to detail, with a results orientation
• Ability to be onsite San Jose 2-3 days a week (W/Th and every other Monday)
• Occasional but minimal travel to partner meetings or industry events