Store Manager, Retail & Store Manager

Company Description

Emilia George® is a modern family-focused retailer that supports urban families through all stages of parenthood. The brand offers a curated selection of pregnancy and postpartum essentials, baby products, and lifestyle items designed to make everyday life more comfortable and stylish. Emilia George® aims to be a one-stop destination where families can find both practical necessities and thoughtful extras. Team members help create a welcoming environment for parents and caregivers seeking quality products and a positive in-store experience.

As we expand our retail footprint, we are opening our newest store at Santana Row, Silicon Valley's premier shopping and lifestyle destination.

We are seeking a founding Store Manager to open and lead our Santana Row location. This full-time, on-site role owns daily store operations end to end and builds the store from the ground up: you will oversee the final stages of opening, hire and develop the founding team, and own the store's culture, client experience, and P&L from day one. Above all, you will create a warm, supportive atmosphere for expecting mothers, families, and caregivers.

The ideal candidate is an entrepreneurial retail leader who is as comfortable styling a client eight months into her pregnancy as she is analyzing a sales report.

• Own the opening timeline: fixtures, visual merchandising, POS setup, initial inventory receipt, and soft/grand opening events
• Recruit, hire, and train the founding team of sales associates and keyholders
• Deliver and model an exceptional, consultative client experience for expecting and postpartum mothers, including fittings, registry, and gifting
• Own store revenue targets and performance metrics (conversion, AOV, UPT); report weekly with insights and actions
• Handle customer concerns with empathy and sound judgment, turning issues into loyalty
• Build a clienteling program connecting in-store clients to our DTC ecosystem (repeat purchase across trimesters and postpartum)

• Oversee daily operations across 7-day mall hours: opening and closing procedures, visual merchandising, inventory management, and a clean, organized sales floor
• Manage scheduling, payroll budgets, and inventory accuracy; implement retail loss prevention practices to control shrink
• Lead and coach the team through clear goals and regular feedback to deliver outstanding customer service and drive sales

• Collaborate with company leadership on local marketing initiatives and community engagement (Santana Row marketing, prenatal studios, hospitals, parent groups) to grow store traffic and brand awareness
• Act as the voice of the Santana Row client to HQ on product, fit, and assortment

• 3–5+ years of retail leadership and store management experience - staff supervision, scheduling, inventory oversight, and sales performance monitoring - ideally in premium family-, lifestyle-, or apparel-focused environments; store opening experience a strong plus
• A track record of hitting sales targets and building high-performing, low-turnover teams
• Empathy for and genuine interest in serving expecting and new mothers; personal or professional connection to the maternity journey welcome
• Customer-focused approach with strong interpersonal and communication skills - leading teams, assisting customers, and coordinating with company leadership to create a welcoming in-store experience
• Operational rigor: comfortable with POS/inventory systems, retail math, P&L basics, and retail loss prevention practices
• Flexibility to work evenings, weekends, holidays, and peak retail periods, with availability to lead the September opening push; able to stand for extended periods and move merchandise
• High school diploma or equivalent required; additional education in business, retail management, or related fields is beneficial
• Base salary: $65,000–$75,000 per year, depending on experience, plus performance bonus tied to store targets
• Commission eligible, employee discount, and equity in the store's success as we grow our retail footprint

In compliance with California's pay transparency law, the range above reflects the good-faith expected pay scale for this role.

Emilia George is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.