Sales & Growth Strategy Manager, Promote & Mobile Ads

Sales & Growth Strategy Manager, Promote & Mobile Ads

Location:

San Jose

Employment Type:

Regular

Job Code:

A167096B

• Own the sales-side GTM strategy and execution for Mobile Ads Manager, driving the business from a self-serve model toward a sales-driven model.
• Develop differentiated commercialization cadences, go-to-market paths, and scaled operating plans tailored to different countries and market maturity stages.
• Design supporting operational mechanisms around the sales closing funnel to improve the product's sellability and execution efficiency in sales scenarios.
• Continuously refine sales-side product-market fit (PMF), validating the product's value proposition, ideal use cases, and growth paths to sustain business scale-up.
• Engage deeply with the global sales organization and regional teams to establish regular collaboration mechanisms, unifying business goals, execution cadence, and performance standards.
• Based on real sales closing scenarios, distill the product's core value, target customer profiles, and differentiated competitive selling points.
• Build and optimize standardized sales incentive systems, operating rules, and enablement processes to boost sales teams' motivation and consistency in promoting the product.
• Drive global sales teams to replicate proven playbooks in priority markets, forming scalable sales operating mechanisms.
• Build an end-to-end enablement system for sales teams, key accounts, and agency partners to improve product understanding and sales conversion capabilities.
• Independently produce standardized enablement content, including industry solutions, sales playbooks, competitive benchmarking materials, and objection-handling strategies.
• Organize systematic, recurring training to help frontline teams accurately convey product value and improve deal-closing ability in complex scenarios.
• Continuously optimize the sales delivery process and enablement mechanisms to increase market penetration and overall close rates.
• Establish a monitoring framework covering core metrics such as product penetration, customer adoption, incremental sales revenue, and advertiser account health.
• Regularly track business performance, identify key fluctuations and growth bottlenecks, and produce structured analytical insights.
• Conduct attribution analysis and strategy reviews based on data, driving continuous optimization of GTM strategy, sales operations, and resource allocation.
• Build a closed loop from metric monitoring and problem identification to strategy iteration, with a strong focus on business outcomes.
• Continuously collect frontline market feedback, sales voice, and advertiser pain points to build a repository of on-the-ground business insights.
• Structurally organize key requirements across commercialization scenarios and identify the core issues impacting sales conversion and customer adoption.
• Drive efficient collaboration between frontline sales and the global product team, establishing a closed loop for requirement feedback, prioritization, and product iteration.
• Support continuous product capability improvement and commercialization upgrades, enhancing the product's fit with business scenarios.
• Track industry trends, competitor dynamics, and market shifts, conducting ongoing benchmarking analysis to identify potential growth opportunities.
• Deliver actionable commercialization optimization strategies, phased key actions, and management decision-making recommendations.
• Coordinate with cross-functional teams—including global product, sales leadership, product marketing, data analytics, and compliance—to ensure key GTM initiatives are delivered reliably.
• Package high-value flagship customer cases and reusable industry solutions to support multi-market replication and long-term business growth.

Minimum Qualifications

• Bachelor's degree or above, with 3+ years of experience in digital advertising, GTM commercialization, product solution operations, or sales enablement.
• Solid understanding of the full digital advertising commercialization logic, with deep insight into the operational differences between self-serve and sales-assisted business models; proficient in end-to-end ad operations and core commercial metrics. Experience at major internet advertising platforms.
• Excellent cross-team communication and collaboration skills, with mature capabilities in sales engagement, business alignment, and team enablement; able to accurately convey product business value, unify global business goals and incentive…