Director of Sales Marketing

Company Description

The hospitality management division of Peachtree Group is a best-in-class hotel management company focused on creating loyalty among associates, guests, and owners. Using proprietary systems and processes, the team maximizes financial performance and asset value while driving efficiencies and exceptional guest experiences. Peachtree Group Hospitality Management manages over 100 hotels across 28 brands, with more than 11,000 rooms in 23 states.

The organization provides comprehensive services including hotel operations, sales strategy and execution, revenue management, digital marketing, and people & culture. Team members collaborate across discipline-specific areas such as finance, technology, food and beverage, and training to support strong performance and sustainable growth.

The Director of Sales Marketing is a full-time, on-site role based in San Jose, CA, responsible for leading sales and marketing strategy and execution for the hotel. This role oversees the development and implementation of sales plans, demand-generation initiatives, and marketing campaigns to drive revenue growth and market share. The Director leads and mentors the sales team, sets performance goals, and ensures effective account management, prospecting, and relationship-building with key corporate, group, and travel partners.

Daily responsibilities include analyzing performance data, forecasting, collaborating with revenue management on pricing strategies, and coordinating with operations to align guest experience with brand and promotional efforts. The Director also partners with corporate resources, maintains compliance with brand standards, and represents the property at industry events and local business forums.

• Demonstrated strength in Sales and Business Development, with the ability to identify opportunities, build pipelines, and close strategic accounts.
• Experience in Sales Operations, including reporting, forecasting, CRM usage, and optimization of processes and tools.
• Proven track record in Customer Service, ensuring a guest-centric approach in all sales and marketing activities.
• Strong Team Management capabilities, including coaching, performance management, and collaborative leadership across departments.
• Background in hospitality or hotel sales and marketing, preferably in branded select-service or full-service environments.
• Ability to interpret market trends, competitive data, and financial reports to drive informed decisions.
• Excellent written and verbal communication skills, presentation abilities, and relationship-building skills with internal and external stakeholders.
• Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field, or equivalent professional experience.
• Proficiency with standard office software and sales/CRM platforms; familiarity with hotel revenue management systems is a plus.