Marketing & Guest Experience Manager

Additional Information:
This hotel is owned and operated by an independent franchisee, Vivant Hospitality. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel's employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.

Step into the realm of Alma San Juan, where we transcend boundaries and embrace the liberating art of free-spirited hospitality.

Alma San Juan is a 56-room lifestyle hotel located in the heart of Old San Juan, designed to celebrate the soul, culture, and energy of Puerto Rico. More than a place to stay, Alma serves as a social hub - anchored by three distinctive Food & Beverage outlets that engage both locals and travelers through thoughtful programming, design, and culinary expression.

Position Summary

The Marketing & Guest Experience Manager serves as Alma's operational marketing lead and executional bridge, translating the Fractional CMO's strategic direction into high-impact campaigns that drive measurable results.

This role oversees the entire guest lifecycle-from pre-arrival through post-stay-ensuring brand consistency, revenue optimization, and exceptional experiences across Rooms and Food & Beverage.

The position manages marketing execution, CRM and loyalty programs, campaign project management, analytics, and cross-functional coordination. Level and seniority will be determined during the interview process.

Key Responsibilities

* Execute marketing campaigns from planning to analysis

* Manage the full guest lifecycle: pre-arrival, on-property engagement, post-stay communications

* Oversee CRM segmentation, automated workflows, email campaigns, and loyalty initiatives

* Lead F&B marketing programs, local partnerships, and community engagement

* Coordinate seasonal packages, promotions, and revenue-focused campaigns with Revenue Management

* Track performance metrics and ROI, manage budgets, vendors, and agency deliverables

* Serve as liaison to Operations, Front Office, and F&B to ensure campaign readiness

* Supervise Social Media & Content Coordinator, ensuring brand consistency and campaign alignment

* Support website optimization and direct booking initiatives

Qualifications

Education & Experience

* Bachelor's degree in Marketing, Hospitality Management, Communications, or related field

* 4-6 years of progressive marketing experience, with at least 2 years in hotel/hospitality

* Proven experience executing integrated marketing campaigns

* Understanding of hotel operations (Rooms Division & F&B)

* Boutique, lifestyle, or luxury hotel experience preferred

* CRM management experience (Revinate strongly preferred)

* Bilingual (English required, Spanish fluency required)

Technical Skills

* Revinate CRM, StayNTouch PMS, Whistle Guest Messaging

* Google Analytics & Tag Manager, social media analytics

* Revenue management tools (Duetto, Syn Xis, Trip Tease)

* Agency coordination for content, paid media, and creative assets

Soft Skills

* Strong project management, multitasking, and organizational skills

* Data-driven and analytical mindset

* Excellent communication and cross-functional collaboration

* Leadership skills to mentor junior team members

* Self-starter with adaptability in a fast-paced environment

The position offers a salary of $50,000-$65,000(based on experience) and includes 15 days of vacation per year, 12 sick days, 100% employee coverage under our medical plan, parking, a $50/month phone allowance, a birthday day off with a $50 bonus, holidays with a compensatory day off, and benefits at our restaurants and within the hotel. Once the transition to Marriott is completed, the employee will also receive all applicable Marriott benefits.

This company is an equal opportunity employer.

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