Demonstrator Operator

Peterson Cat (part of Peterson Tractor Co.) is hiring a Demonstrator Operator based in San Leandro, CA.

The Demonstrator Operator supports the Earthmoving Sales department by demonstrating equipment operation and conducting formal equipment operator training courses for customers and Peterson personnel.

The role also assists Sales staff by communicating the benefits of Cat machines to customers, conducting customer site assessments to identify opportunities to enhance profits and reduce maintenance costs, and addressing customer complaints regarding machine performance.

• Plan and conduct equipment operation demonstrations as required by the Sales department.
• Conduct machine delivery training for customers, including completing Delivery Service Reports.
• Conduct formal, certified customer machine training courses throughout the assigned territory, traveling locally and to remote customer sites on a regular basis.
• Collaborate with machine Sales Representatives, Product Support Sales Representatives, and Sales management to assist with machine sales.
• Perform site assessments as required by customers and Peterson Sales department.
• Oversee and manage all customer related production studies.
• Maintain knowledge of features, benefits, and applications of all Cat equipment sold and serviced by Peterson.
• Communicate directly with customers and resolve machine performance issues.
• Conduct internal training as necessary to support Peterson Sales and Rental departments.
• Conduct professional machine demos and head‑to‑head demos versus the competition.
• Develop an operation assessment when a machine or fleet does not meet expectations of the operator, supervisor, or owner.
• Manage conflicts that may arise when a machine is not performing and it cannot be determined if a problem is a mechanical issue or an operator issue.
• Educate internal and external stakeholders on the advantages of owning and operating a Cat machine versus competitors.
• Plan and develop curriculum and strategies for revenue‑generating Cat operator certification courses, training customers on the safe and productive operation of Cat equipment.
• Work safely at all times; adhere to all applicable safety policies and company procedures.
• Travel away from base location regularly to conduct operator training and equipment demonstrations throughout the assigned territory; operate company or personal vehicle as needed.

• High School Diploma or General Education Degree (GED). Combination of education and work experience may be considered.
• Minimum of five (5) years of related experience in heavy equipment operation, preferably in a heavy industrial environment.
• Successful completion of Caterpillar machine operator training required.
• Associate degree in a related field highly preferred.
• Must be able to travel within assigned territory, including overnight travel.

• Valid driver’s license with a satisfactory driving record required.
• Caterpillar Certified Operator Certificate preferred.

Pay range: $95,000.00 – $ (starting wage will depend on experience and education; total compensation package includes benefits).

Peterson Tractor Co. is committed to equal employment opportunity and affirmative action. Minorities, females, veterans, and individuals with disabilities are encouraged to apply. A drug screen and background check is required.