Web Content Editor - Running Warehouse - San Luis Obispo, CA

Description

This position requires physically reporting to work in San Luis Obispo, CA

We are an e-commerce company, specializing in a diverse range of sports and recreational products. At Sports Warehouse, we cater to enthusiasts of running, tennis, pickleball, padel, bass fishing, equestrian sports, ice and roller hockey, inline skating, roller derby, and skateboarding. Our mission is clear: to deliver an exceptional shopping experience by recommending the perfect products and providing unparalleled service.

• Running Warehouse
• Tennis Warehouse
• Pickleball Warehouse
• Padel Warehouse
• Tackle Warehouse
• Riding Warehouse
• Inline/Ice/Derby Warehouse
• Skate Warehouse

Full Time Employees:

• Medical, dental and vision benefits
• Paid vacation time
• Life and short-term disability insurance

All Employees:

• Merchandise discounts with all Sports Warehouse companies
• Access to on-site fitness facility
• Paid sick time
• 401(k) and profit-sharing programs
• Opportunities for growth
• Employee appreciation events

• Craft accurate, helpful, and engaging product descriptions and digital content that reflect brand expertise and enhance the customer experience across multiple platforms.
• Develop online content that supports company objectives, maintains a consistent brand voice, and performs effectively across e-commerce, social media, and other digital channels.

• Write original product descriptions that clearly and accurately communicate key features and benefits, align with brand voice and content guidelines, and reflect customer needs and expectations.
• Accurately obtain, research, and document technical product details, including measurements and specifications, ensuring consistency and clarity.
• Assist in creating and editing engaging website articles and written content that support the web content strategy, increase traffic, and enhance brand visibility.
• Support website merchandising by organizing products within category and portal page structures, maintaining accurate listings, updating images, and ensuring an optimal online presentation.
• Maintain ongoing product information, including categories, images, and display details, ensuring alignment with brand standards and user experience best practices.
• Coordinate and source images and graphics for use across the website and digital platforms, collaborating with relevant departments to ensure cohesive visual presentation.
• Edit written content and contribute constructive feedback during the creation of images, graphics, and videos to maintain content quality and alignment with brand standards.
• Participate in and adhere to workflow processes using platforms such as Asana and Microsoft Teams to manage tasks and meet project deadlines.
• Support the development and maintenance of online tools and customer-facing resources to improve usability and engagement.

• Oversee the publishing and presentation of customer reviews to support a positive user experience.
• Coordinate or facilitate the distribution of prizes for drawings and giveaways.
• Coordinate or facilitate the receiving and shipping of product samples for uses such as description writing, website or social imagery, and product testing.
• Test various products, evaluating user experience and providing detailed feedback through the company website and video reviews.
• Assess the target customer for each product, determine its alignment with the intended audience, and identify the most suitable audience if there is a mismatch.
• Support social media strategy execution by moderating comments, coordinating ambassador collaborations, managing posts, contributing creative ideas, and assisting with campaigns and initiatives.
• Participate in video production tasks for the website, including planning, scripting, and on-camera involvement, as assigned.
• Assist with creating product files is internal software, as needed.

• Align work with the established web content strategy.
• Contribute to development and refinement of the content strategy.
• Provide feedback on the success of current endeavors,
• Contribute new ideas.
• Research best-practices for content, its creation and application.
• Be aware of new developments within content marketing and communicate with the team.

• Develop and maintain a comprehensive understanding of products and brands to effectively communicate their functions, features, and benefits through written content and video presentations.
• Participate in vendor sell-in meetings and training sessions as needed to stay informed about new product launches and updates.
• Conduct training sessions for new products or product categories, as assigned.

• Evaluate the user experience for various products and provide detailed feedback through the company website or via video reviews.

• Demonstrated ability to write clear, concise, and engaging content…