In-House Digital Marketing Designer Job San Luis Obispo area,California USA,IT/Tech

Position: IN-HOUSE DIGITAL MARKETING DESIGNER
Position Overview

We are seeking an accomplished In-House Digital Marketing Designer with a background in health care markets including Payer, Provider, and Life Sciences. The ideal candidate will have at least 5 years of digital marketing experience and capabilities of turning technical writings and product marketing ideas into polished, usable digital assets for a B2B audience.

Essential Role Functions

Design and produce digital assets such as one-pagers, infographics, solution briefs, white papers, diagrams, sales slides, web graphics, and social creative
Translate rough concepts (notes, outlines, screenshots, whiteboard sessions) into clear layouts with strong visual hierarchy
Create and manage design systems: templates, iconography, color usage, typography, and basic brand standards to keep output consistent
Prepare production-ready files for web and print (exporting, compression, file naming, versioning, and handoff)

Website maintenance responsibilities

This position will be responsible for the day-to-day website updates and upkeep, including:

Build and update pages in a CMS (Word Press and/or Sanity): landing pages, blog layouts, simple content updates, basic navigation changes
Maintain core site hygiene: broken-link checks, image optimization, page speed basics, and routine QA across desktop/mobile browsers
Manage CMS operations: theme/component updates, plugin maintenance (where applicable), user access/permissions, staging-to-production publishing workflows, and rollback/version control practices as available
Implement and validate SEO essentials: on-page metadata (titles, meta descriptions), header structure, internal linking, image alt text, redirects, and sitemap basics
Coordinate tracking: ensure analytics tags/events are in place and verify key actions (form submits, CTA clicks) are measurable
Partner with technical resources when deeper work is needed (custom development, complex integrations, security issues)

Qualifications

Demonstrated graphic design experience in a B2B setting (in-house, agency, or both)
Strong Adobe Illustrator skills (you can create and edit vector artwork, diagrams, and layout-driven assets)
Experience maintaining and updating websites in a CMS environment (publishing workflows, QA, and routine upkeep)
Working knowledge of SEO fundamentals and web analytics (Google Analytics, SEMrush)
A design portfolio you can share (PDF and/or online) showing relevant digital work-especially B2B assets and web-forward design

Ability to apply and maintain brand guidelines consistently across multiple formats and channels (digital, print, web, and presentations)

Ability to work on-site in San Luis Obispo and collaborate frequently in person
Basic HTML/CSS literacy for troubleshooting and small edits
Experience creating repeatable templates for slides and one-pagers
High level of self-motivation and ability to work independently

Skills & Attributes

Strategic thinker with a focus on results
Excellent interpersonal skills with the ability to build rapport quickly
Adaptable to changing market conditions and client needs
Adobe Creative Suite, with strong hands-on experience in Adobe Illustrator (plus Photoshop and InDesign as needed)
CMS experience:
Word Press and/or Sanity (or similar headless/content platforms)
Analytics and SEO tools:
Google Analytics and SEMrush; familiarity with basic SEO/SEM workflows

Additional Information

Equal Employment Opportunity & Reasonable Accommodation: Gaine is an Equal Opportunity Employer and is committed to providing reasonable accommodations in accordance with applicable law.
This job description is not intended to be all-inclusive. Duties, responsibilities, and requirements may change based on business needs.


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