Vice President of Sales

Vice President of Sales - Lumber & Building Materials

The Vice President of Sales is a senior leadership role responsible for driving overall revenue growth, sales strategy, and market expansion within the lumber and building materials industry. This position requires a seasoned sales leader with strong industry knowledge and a proven track record of building and managing high-performing sales teams.

The VP of Sales will work closely with executive leadership to align sales initiatives with organizational goals and play a critical role in achieving long‑term growth objectives.

• Set and achieve aggressive sales targets to ensure consistent revenue growth.
• Drive the sales process from lead generation through deal closure, maintaining a strong pipeline.
• Monitor and analyze sales performance metrics to optimize efforts and improve profitability.

• Develop and execute a comprehensive sales strategy aligned with business objectives.
• Establish short-, mid-, and long-term measurable sales goals.
• Identify new market opportunities and customer segments to expand market share.
• Analyze market trends, customer needs, and competitive activity to refine sales approaches.

• Build and develop a strong Outside Sales Representative (OSR) and Inside Sales Representative (ISR) team.
• Create structured onboarding plans for new team members.
• Lead, mentor, and coach sales managers and representatives to drive performance and accountability.
• Design actionable development plans with measurable milestones for OSR and ISR growth.
• Implement ongoing training programs focused on industry knowledge, products, and selling techniques.

• Build and maintain strong relationships with key customers and distribution partners.
• Establish scalable, repeatable methods for regular customer engagement.
• Ensure high levels of customer satisfaction and loyalty by addressing needs and resolving issues promptly.
• Oversee contract negotiations to ensure favorable business terms.

• Partner with purchasing, marketing, operations, and finance teams to ensure alignment on business objectives.
• Represent the sales function in leadership discussions, providing insights on market conditions and sales performance.

• Develop and manage the sales budget, ensuring effective resource allocation.
• Deliver regular reports on sales performance, key initiatives, and market trends.
• Use data and analytics to drive informed decision-making and continuous improvement.

• Bachelor's degree in Business Administration, Marketing, or a related field.
• MBA or equivalent advanced degree preferred; equivalent experience will be considered.

• 10+ years of sales leadership experience.
• Minimum of 5 years within the lumber and building materials industry.
• Proven success in driving revenue growth and meeting sales targets.
• Experience leading and developing sales teams across multiple regions.

• Strong leadership and people management capabilities.
• Excellent analytical and problem-solving skills.
• Exceptional communication and interpersonal abilities.
• Strategic mindset with strong execution skills.
• Proficiency in sales tools, analytics platforms, and Excel.

• Willingness to work a 50-hour workweek.
• Weekly travel required.
• Bilingual skills preferred.