Area Manager, Spirits Division
Listed on 2026-09-21
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Management
Area Manager -
Sales
Area Manager
JOB DESCRIPTION
Reporting to the Regional Branch Manager, the Area Manager is responsible for leading and overseeing sales operations within an area. The position involves developing and implementing sales strategies to drive revenue growth and achieve performance targets. The Area Manager will manage and support a team of sales executives and merchandisers, while providing coaching and development to enhance their effectiveness and productivity.
Key responsibilities include setting and tracking sales goals, analyzing performance metrics, and ensuring the team meets or exceeds sales objectives. The Area Manager also works to build strong customer relationships, identify market opportunities, and monitor competitive activities to ensure the area’s success. The Area Manager’s leadership and strategic vision will be crucial in driving sales performance and profitability across the area.
MORALESBEVERAGE GROUP VALUES
- All-In:Being Accountable;
If it’s up to be, it’s up to me. - People:Growing and building partnerships within a family dynamic.
- Future Thinking:Innovative and disruptive in our approach.
- Create and execute the area planning, process and business strategy
- Develop and achieve area KPIs
- Monitor YTD and MTD progress of the team and individuals
- Conduct weekly KPI progress meetings then document in HRIS
- Partner with HR to develop and document PIPs (Performance Improvement Plan) for low performers
- Facilitate formal training and development (PPT, Book Review, video, etc.)
- Ensure you and those on your team attend and participate in various mandatory company meetings
- Be a brand ambassador by communicating brand strategy, standards, and prioritization to area sales executives
- Ensure Mexcor standards and guidelines are followed- pricing, programming, expenses, reporting, confidentiality, A/R, logistics and orders
- Travel with your team members at least once a month and observe and assist sales executives in the sales process
- Oversee chain calls and develop relationships with chains and key accounts
- Ensure all accounts in your area have your business card, met you and understand you are the contact person for any issues with a sales executive in your area
- Network and identify outside talent for potential opportunities within Mexcor
- Serve as backup to other Area Managers and open positions on your team
- Collaborate with General Sales Manager to strategize on issues that disrupt goal achievement
- A high level of professionalism and confidentiality is crucial to this role
- Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
- Being approachable at all times
- Being known as a trusted resource for knowledge and guidance
- Desire to deliver excellence – Always looking for the very best product in what we do
- Living Above the Line – Exhibiting ownership, accountability and responsibility
- Engaged – Ensuring we all care about MBG and the work we do, from the top - down
- Responsive – We do what we say in a timely manner
- Respected – As professionals, we are known for accuracy in all we say and do
- Confident – Trust in our ability to be successful and make good decisions
- Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
- Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
- Require lifting/lowering, pushing, carrying, or pulling up to 45 lbs
- Requires driving daily to and from customer accounts within assigned territories
- 21 years or older
- Knowledge of the industry…
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