Business Development Manager, Plus

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the Play Station brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.

Would you like to be part of the team that makes Play Station Plus the greatest game subscription service in the world? We have an exciting opportunity for a Business Development Manager to join Play Station’s subscription team. We’re looking for a dynamic, highly motivated individual who will help identify and execute new strategic opportunities to enhance Play Station’s subscription offering.

In this role, you’ll develop a deep understanding of the Play Station business and broader industry trends in order to identify opportunities for new features, functionalities, and partnerships. You will be responsible for recommending enhancements that deliver mutual value for Play Station, its partners, and its customers. This includes building and evaluating business cases, assessing the potential scale and impact of new initiatives, and determining their ability to support long‑term organizational objectives.

The Business Development Manager will help define key performance indicators, shape new strategies, and work closely with cross‑functional stakeholders to ensure successful execution through to commercial launch. You’ll collaborate with global teams across product, marketing, finance, growth, and experience, while also playing a key role in driving the culture and effectiveness of the wider Services team.

This role requires the ability to manage multiple complex projects with limited guidance, think critically, execute effectively, and approach opportunities with strong commercial acumen. Success in this position also depends on excellent storytelling skills and a proven ability to build strong partnerships across teams and divisions.

• Supporting on strategic commercial projects from business case to delivery.
• Understanding and sharing industry trends helping to identify future opportunities and threats.
• Understanding impact of new opportunities and how they fit with wider business goals.
• Work closely with key cross‑functional stakeholders to obtain strategic alignment, buy in and approval.
• Play a key role in driving the culture and development of the global Service’s team.

• Bachelor’s degree or equivalent.
• Ability to propose, shape and lead new propositions and strategies throughout a complex, global organization.
• At least 5 years of experience in consumer tech related industries, executing and delivering on business growth strategies.
• An understanding of commercial subscription and financial models.
• Excellent communication skills, both written and verbal.
• Ability to think strategically and execute tactically, and a persistent attention to detail.
• Ability to adapt to a quickly in a dynamic, changing, fast‑paced environment.
• Excellent data analysis and quantitative skills.
• Flexible approach to working hours to support global business operations.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note…