College Recruiter, Education ​/ Teaching

College Recruiter

Campus:
Skyline College

This is professional work at the action level involved in planning, implementing, and evaluating a student recruitment program for a community college. Under direction, the position analyzes marketing, enrollment, and retention trends to strategically plan a variety of recruitment programs, services, and outreach activities related to enhancing college admissions, retention, and community partnerships. Public contact is extensive and includes staff, students, outside educational institutions, community organizations, businesses, and the general public for the purpose of exchanging enrollment services information.

A high degree of independent judgment and creativity is required, within the scope of the classification, to develop original and collaborative plans for recruitment and related services, marketing campaigns, programs, and activities, and to establish and maintain effective working relationships. Consequences of errors in judgment could be costly in public relations and in employee time. A College Recruiter can direct the work of other staff and student assistants as assigned

• Exchanges information with management and other staff, outside educational institutions, community and business representatives, media representatives, and others regarding outreach, enrollment, retention, and related services
• Confers with College staff to strategically plan informational campaigns, publicity materials, outreach activities, and recruitment objectives
• Makes presentations to small and large groups to provide information about College and District programs, courses, student support services, activities, short- and long-range plans
• Meets with faculty and management staff to present and discuss recruitment and retention issues
• Drives a motor vehicle to off-site locations to attend meetings, special events, workshops, and other activities to obtain current information
• Designs, coordinates, and conducts campus tours for potential students
• Plans, develops, implements, and evaluates student recruitment programs, activities, and services, in conjunction with other staff, students, other educational institutions, and business/community representatives
• Research student enrollment and retention history and trends for use in developing correspondence, surveys, and other materials for outreach to potential and current students
• Organizes and conducts focus groups and other research group meetings of community and business representatives to survey, compile, and assess local input on college climate, potential student concerns and goals, courses offered, services provided, labor market resources, and other recruitment and retention issues
• Uses a variety of computer software to set up and maintain demographic, statistical, and other data related to student enrollment, retention, and follow-up
• Researches, compiles data for, formats, and prepares special and regular reports and presentations
• Selects, trains, and directs the work of student assistants in recruitment and outreach services
• Collaborates with enrollment services, instructional, and other college staff to develop recruitment and retention campaigns that target specific college courses, majors, and programs
• Meets with high school and other educational institution representatives to compile data related to potential student interests, scholastic goals, demographics, and other topics

Knowledge of:

College, District, and feeder school goals and objectives relative to student enrollment and retention

Community, current and potential student demographics, financial status, and other fundamental data used in planning recruitment and retention campaigns

Skill in:

Research methodologies, resources, data analysis and collection, and documentation

Respectful, sensitive communication with people at all levels within organizations who are diverse in their academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds

Oral communication, including public speaking

Written communication

Directing the work of others

Using a variety of computer software for research, presentations, documentation, and to set up and maintain files, prepare correspondence, reports, and other written materials

Program planning, implementation, and evaluation

Working accurately under deadline pressure

Ability to:

Work effectively as part of a customer service team Direct…