Events Specialist, Global Events & Activations

Events Specialist, Global Events & Activations

The Events Specialist is an organized event professional responsible for supporting the Global Events & Activations team in coordinating high-quality live experiences that bring Play Station's games, hardware and brand to life.

Reporting to the Senior Manager, Global Events & Activations, this role will support the planning and delivery of assigned event and activation work streams, from project setup and documentation through project coordination, onsite delivery and post-event reporting. The role will work collaboratively with Global Marketing, Game Studios, PR, Social, Partnerships, Sponsor ships, Influencer and Territory Marketing teams, as well as agencies and suppliers, to help deliver experiences that align with campaign goals and Play Station standards.

This is a highly collaborative, hands-on role requiring strong organization, communication and problem-solving skills. Success will come from the ability to manage details, anticipate needs, raise risks early and take increasing ownership of smaller programs and assigned work streams.

Event & Production Coordination

• Support assigned global and U.S. events and activations from briefing through delivery and evaluation, translating plans into clear timelines, trackers and actions.
• Coordinate project documentation, including budgets, purchase orders, scopes of work, schedules, legal materials, risk assessments and post-event reports.
• Support agencies, suppliers and internal teams through planning and production, helping manage deliverables, deadlines and operational details.
• Contribute to onsite delivery and technical event operations, including equipment preparation, Play Station hardware setup, gameplay demo environments and troubleshooting where needed (national and international travel will be required).

Global Collaboration & Governance

• Coordinate materials, updates and logistics for Global Marketing and Territory Marketing teams, helping maintain consistent execution across markets.
• Help ensure programs meet Creative, Legal, Corporate Security and Health & Safety requirements by maintaining accurate documentation and escalating risks or issues promptly.
• Provide support across Play Station's marketing sponsor ships, including campaign planning and execution, sponsorship asset tracking and other project work streams.

Measurement & Continuous Improvement

• Support KPI tracking and post-event reporting, capturing results, learnings and process improvements that strengthen future programs and the Global Events & Activations Strategy.

• Approximately 3+ years of relevant experience in experiential marketing, events, production or project coordination within gaming, entertainment, media, technology or a related field.
• Experience supporting live events or experiential campaigns through planning, production and onsite delivery.
• Strong project-management and organizational skills, with close attention to detail and the ability to manage multiple priorities.
• Clear communicator and collaborative teammate comfortable working with internal stakeholders, agencies and suppliers.
• Working knowledge of event budgets, purchase orders, schedules, scopes of work, risk assessments and other production documentation
• Interest in live gaming and technology experiences, including hardware setup, gameplay demos, AV production and onsite technical operations, with a proactive approach to learning and taking increasing ownership over time

The estimated base pay range for this role is listed below.

$95,800 - $143,600 USD

Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.