Product Marketing Manager

You + Helix

Helix is a place where innovators and doers gather in order to drive significant progress in population genomics. We have come together to work at the intersection of clinical care, research, and genomics.

If you’re excited by the idea of making a meaningful impact and joining a team where we pride ourselves on driving innovation through fostering an environment with an emphasis on empowering one another to grow, Helix might be the place for you!

Helix is the leading population genomics and viral surveillance company. Helix enables health systems, public health organizations and life science companies to accelerate the integration of genomic data into patient care and public health decision making.

We are continuing to scale our world-class team to support our dedication to empowering every person to improve their life through DNA.

At Helix, we value transparency. You will find the expected compensation, interview process, what to anticipate during onboarding, and your first 90 days listed in the job description for all Helix roles.

Define how to position our products and platform to health systems

• Develop a deep understanding of our products and platform in order to constantly refine and craft the value proposition to health systems, in close collaboration with our leadership team including our SVP of Health Systems and Strategic Partnerships and our CEO / Co-founder

• Manage market research efforts to test out company hypotheses about our customer segments and determine if we’ve made progress with our marketing campaigns and if not, how to improve them going forward

Translate our value proposition into compelling content and collateral to increase engagement with current and future health system partners

• Determine how to best articulate and position our product and platform for key customer segments for website and collateral copy – and continually optimize it as our offering evolves and new industry trends emerge

• Develop a content generation strategy targeted towards health systems, prioritizing needs based on industry trends, customer feedback, competitor activity, emerging research, and evolution of Helix’s products and platform, in collaboration with partners

Increase Helix brand awareness among health systems and drive lead generation efforts

• Identify and execute on novel ways to grow Helix’s brand awareness among health systems

• Drive lead generation efforts through both owned and third-party channels, including identifying, evaluating, and prioritizing new channels and approaches

• Be the main point of contact with external vendors and leadership teams at our partners for the execution of these strategies, including health system speakers, conference and webinar sponsors and design and copy contractors

• Work closely with inside sales and digital marketing members to secure meetings with leads generated to eventually pass on to the business development team

• Work with CRM and analytics tools to measure and monitor the impact of our efforts and propose adjustments to strategy on a regular basis

• Mission-oriented, with a deep passion for improving people’s lives through DNA

• At least 2 – 5 years of marketing experience working in healthcare

• Excellent writer with the ability to communicate both clinical and scientific content in a digestible format, including pitch decks, case studies, webinars, white papers, blog posts, etc.

• Ability to change priorities quickly and willingness to do what it takes to get the job done

• Experience managing external agency partners

• BA or BS required

• Knowledge of Salesforce, Hubspot, Google Analytics, and other marketing tools

• Experience working in the genomics industry or with health systems

1) Recruiter Screen
2) Manager Screen/Tech Screen
3) Onsite
4) Offer

There are 3 distinct parts to your Helix offer:
1) Base Salary
2) Annual Bonus
3) Equity

Expected Helix Base: $87,000 - $151,500

Expected Helix Discretionary Annual Bonus: 10% of your annual salary

Equity:
We offer generous equity  you receive a Helix offer your…