Director, Product Management - Personalization & Monetization

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles:
We Build Championship Teams
, we’re Obsessed with Fans
, we embrace a Limitless Entrepreneurial Spirit
, and we approach every challenge with a Determined and Relentless Mindset
. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

We are looking for a strategic and technically grounded Director to lead the Personalization & Monetization platforms across Fanatics’ digital ecosystem. This role will be responsible for building and scaling core intelligence layers—powering personalized user experiences, merchandising, pricing, and promotional strategies across CRM, on-site, and marketing channels. You will define the platform roadmap, partner closely with Data Science and the Digital Insights team to shape high-impact use cases, and lead a team of product managers to deliver predictive and adaptive systems that operate  will be a key thought partner in transforming Fanatics from a reactive to a proactive, data-driven experience for every fan.

• Own the long-term strategy and roadmap for the Personalization & Monetization Intelligence Platforms—including user identity resolution, customer profiling, recommendation systems, propensity models, offer/promo decisioning, and pricing signals.
• Define and prioritize high-impact use cases in close partnership with Data Science, Engineering, CRM, Pricing, and Marketing stakeholders.

• Translate business and fan needs into scalable platform capabilities, APIs, and decision engines that can power real-time personalization across multiple surfaces (CRM, onsite, email, push, etc.).
• Drive end-to-end delivery of platform products with strong attention to performance, latency, and reliability.
• Ensure compliance with data privacy and consent standards globally.

• Work hand-in-hand with Site Experience teams to embed intelligence into customer touchpoints like homepage, search, PDP, and cart.
• Partner with Engineering Leads to scope platform scalability across Fanatics' 900+ sites and 100M+ fanbase.
• Champion a culture of experimentation, measurement, and data-driven iteration.

• Build, manage, and mentor a team of Product Managers across Personalization and Monetization tracks.
• Drive a clear performance management and career growth plan aligned with Fanatics' Bold Leadership Principles.

• 10+ years of Product Management experience, including 5+ years in Personalization, Recommendation Systems, or Marketing Tech, ideally within a commerce or digital media platform.
• Proven experience in leading PM teams, setting org-wide product vision, and aligning stakeholders across technical and non-technical functions.
• Strong grasp of modern personalization architecture: identity graphs, CDPs, segmentation, multi-touch attribution, and journey orchestration.
• Deep fluency with data science workflows and trade-offs—from model experimentation to production deployment.
• Demonstrated ability to work with Customer Data Platforms (CDPs) to build and activate user profiles for real-time and batch personalization use cases.
• Experience balancing short-term revenue impact with long-term platform and data infrastructure investment.
• Outstanding communication and storytelling skills, with an ability to influence at all levels of the organization.

• Experience with eCommerce ecosystems, merchandising systems, dynamic pricing tools, or experimentation frameworks.
• MBA or relevant graduate degree is a plus.
• Familiarity with tools such as Adobe Experience Platform, Segment, Amplitude, or in-house equivalents.
• Background in computer science, business administration, or similar.
• Comfort discussing technical concepts and trade-offs with engineers and non-technical stakeholders alike.

At Fanatics, we value transparency and honesty. If you don’t meet every…