Marketing Analyst

Location

We are hiring for this role to be based in the United States or Canada. This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Mondays, Wednesdays, and Fridays.

About The Role

The Marketing Analyst is a key player in GC.AI's growth engine. You'll translate marketing data into actionable insights that directly impact pipeline, revenue, and go-to-market strategy. The role requires both analytical rigor and storytelling - bringing clarity to what's working, what's not, and what to do next.

You'll work cross-functionally with demand gen, product marketing, sales, and engineering, and you'll have a direct hand in shaping how the company measures growth, optimizes the funnel, and positions itself in the fast-emerging legal AI category.

Why This Role Matters

Legal teams today are drowning in work. Our platform changes that, but only if we build it right. As a Design Engineer, you'll be crafting the visual systems and interactions that make sophisticated legal work feel simple and intuitive. Your work won't just look good - it will fundamentally change how legal teams operate, making their work faster, smarter, and more impactful.

What You'll Do

• Build dashboards and reports to track campaign performance across channels (paid media, ABM, email automation, events, web).
• Develop attribution models (single- and multi-touch) to measure marketing's influence on pipeline and revenue.
• Analyze funnel health (lead → MQL → SQL → closed-won) and identify optimization opportunities.
• Partner with demand gen to surface the most efficient campaigns, channels, and conversion paths.
• Use AI/ML-powered analytics to identify predictive insights such as churn risk or next-best-action triggers.
• Track feature adoption, product usage, and retention drivers to inform product marketing.
• Analyze customer behavior, industry trends, and competitor activity to sharpen GTM strategies.
• Refine ICPs, IAPs, and personas using firmographic, behavioral, and engagement data.
• Recommend new tools and methods to strengthen reporting, enrichment, and segmentation.
• Promote a test-and-learn culture through structured experimentation.

Required Experience

• 2-4+ years of marketing analytics experience, preferably in SaaS. Familiarity with B2B AI or legal tech markets a plus.
• Strong understanding of marketing funnel metrics, attribution models, and campaign ROI.
• Hands-on expertise with Hub Spot, GA4, Looker/Tableau/Power BI.
• Working knowledge of relational table structures (joins, aggregations, lookups) to ensure accurate reporting across objects.
• Comfort with AI-enabled analytics or predictive modeling preferred.
• Excellent data storytelling skills - ability to distill complex findings into actionable insights for stakeholders.

Nice To Have

• Experience working with an early-stage series A start-up company.
• Understanding legal tech and AI.

Compensation

GC AI's compensation package includes a competitive base salary benchmarked against real-time market data, as well as equity for all full-time roles. We also offer exceptional benefits, as well as commission plans for applicable roles. Our US-based compensation range for this role is $85,000 - $110,000. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors.

These compensation bands are just the starting point. After someone joins and proves they're and exceptional performer, we adjust quickly to ensure their compensation aligns with their impact.

GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

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