Business Analyst, PlayStation Store

Position: Staff Business Analyst, PlayStation Store
Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the Play Station brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.

Staff Business Analyst, Play Station Store

San Mateo, CA preferred

remote considered- west coast only

Please note, this is a senior individual contributor Business Analyst role, not a Product Management or Data Analyst position.

About the Role

Join the Commercial Development team at Play Station and help shape the future of our Direct-to-Consumer businesses - Play Station Store and Play Station Direct!

You will be accountable for translating commercial opportunities into business requirements and change in business processes, using experimentation to build the case for change, and influencing senior stakeholders using actionable recommendations supported by commercial reasoning. You'll also collaborate with business, product, data analytics, data science and engineering teams to ensure new product features meet those business requirements. You will not own a product roadmap, feature backlog, or delivery team.

This role sits at the intersection of business strategy, data analytics, data science, product, and engineering, with a strong emphasis on decision quality, experimentation, and commercial impact.

What You'll Do

* Lead complex business analysis for global, high-impact initiatives across digital commerce, personalization, subscriptions, and publishing operations

* Translate complex commercial objectives into actionable business requirements with measurable outcomes

* Partner with product, engineering, data analytics and data science teams to ensure product requirements meet the needs of the business and then facilitate successful product development and delivery

* Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvements

* Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies

* Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendations

* Mentor team members in business analysis, AI / ML, product development methodologies, and encourage continuous learning across teams

What This Role Is Not

* Not a Product Manager role, nor owning a product roadmap

* Not a delivery or execution management role

* Not a purely technical ML, data science or data analyst role

What We're Looking For

* 8+ years of experience in Business Analysis within digital commerce, subscriptions or retail businesses

* Bachelor's degree or equivalent preferred

* Decompose vague business problems into structured questions and clear business requirements

* Strong experience partnering product, engineering and data science teams to design and deliver commerce and tooling solutions that meet the needs of business teams

* Challenge assumptions and build arguments using data and financial reasoning

* Map complex business process and direct teams through process improvement and automation initiatives

* Deep understanding of experimentation and measurement

* Commercial mindset with comfort discussing unit economics, marginal vs absolute lift, and ROI

* Executive-level communication skills, able to explain complex concepts clearly and credibly, backed by data-driven arguments

Nice to Have

* Experience with personalization, next best action frameworks, or decision automation

* Familiarity with AI governance, ethics, and responsible data practices

* Experience operating in global, cross-functional environments

Please refer to our Candidate…