Senior Data Analyst, Marketing Analytics

Senior Data Analyst, Marketing Analytics

Full‑time position located in San Mateo, CA, hybrid with on‑site 3x/week (Tuesday‑Thursday).

• Visualize the future: design, build, and maintain high‑performance dashboards in Tableau or Power BI that serve as the single source of truth for Marketing and Sales performance.
• Salesforce insights: leverage Salesforce data to audit dashboards and deep‑dip into customer journey and closed/won opportunities.
• Strategic planning: act as a key contributor to the Annual Operating Plan (AOP) process, providing historical data and predictive modeling to set realistic yet ambitious targets.
• Cross‑functional collaboration: partner with IT, Marketing Operations, and Sales/Marketing to ensure data integrity and understand the reasons behind the numbers.
• The narrative: translate complex datasets into polished, persuasive slide decks for executive reviews and provide recommendations.
• Full‑stack analysis: perform end‑to‑end analysis—from pulling data to building complex ROI models in Google Sheets or Excel to measure campaign and channel effectiveness.

• 4‑6 years of experience in a Data Analyst or Business Intelligence role within Marketing Ops, Sales Ops, or a similar growth‑focused environment.
• Direct experience navigating and extracting data from Salesforce is required.
• Advanced proficiency in Tableau, Power BI, or a similar visualization suite; ability to leverage AI.
• SQL proficiency strongly preferred for data extraction and manipulation; experience with Databricks is a plus.
• Familiarity with Python or R is a plus.
• Expertise in Google Sheets or Excel, capable of building dynamic models that calculate ROI, CAC, and LTV.
• Executive presence: strong communication skills to present to Senior Leadership and simplify complex analyses.
• Attention to detail: ability to detect data discrepancies before others.

The annual base salary range for this position is $130,000 - $160,000 USD, plus target bonus based on performance. Additional benefits include medical, dental, vision, disability, life insurance, flexible spending, commuter benefits, wellness benefits, adoption, and parental leave benefits.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that benefits our employees, communities, and business.