Senior Growth Marketing Manager

San Mateo, CA, United States Product

Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox.

This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact.

This is a highly cross‑functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to Sr Manager, Growth Marketing.

• Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product‑led growth programs.
• Manage and optimize multimillion‑dollar marketing investments across ad platforms including but not limited to Google, You Tube, Meta, Tik Tok, Apple Search Ads, DSPs, and emerging channels.
• Identify and validate new growth opportunities through structured experimentation and rapid iteration.

• Develop hypotheses, design experiments, and establish measurement frameworks to identify scalable growth levers.
• Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes.
• Build repeatable testing frameworks that accelerate learning across audiences, creative, channels, and product experiences.

• Partner with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, and monetization.
• Identify opportunities to leverage personalization, recommendation systems, AI, and marketing technology to improve user outcomes.
• Drive initiatives that connect acquisition performance with downstream user engagement and lifetime value.

• Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth.
• Develop scalable approaches for creator‑led, content‑led, and community‑led growth.
• Evaluate new technologies, ad products, and AI‑enabled workflows to improve efficiency and performance.

• Translate complex analyses into clear business recommendations for senior leadership.
• Build alignment across Marketing, Product, Engineering, Data Science, Finance, and Business Development teams.
• Help define the long‑term growth roadmap and operating model for Roblox.

• 8+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company.
• Demonstrated track record of building and scaling growth programs that drove meaningful business outcomes.
• Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization.

• Advanced SQL proficiency and experience working directly with large datasets.
• Deep understanding of experimentation methodologies, incrementality measurement, attribution, cohort analysis, and causal inference.
• Strong grasp of LTV, retention, monetization, and unit economics.
• Ability to independently identify insights, quantify opportunities, and make data‑driven decisions.

• Experience partnering closely with Product, Engineering, and Data Science teams to drive growth outcomes.
• Ability to identify product‑led growth opportunities and influence roadmap prioritization.
• Strong business judgment and ability to balance short‑term performance with long‑term strategic investments.

• Exceptional cross‑functional collaboration and stakeholder management skills.
• Proven ability to operate effectively in ambiguous environments and independently drive initiatives from concept to execution.
• Strong written and verbal communication skills,…