Business Analyst, PlayStation Store

Overview

Staff Business Analyst, AI-Enabled Commerce — San Mateo, CA preferred; remote considered - west coast only.

Play Station isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The Play Station family of products and services including PlayStation5, PlayStation4, PlayStation

VR, Play Station Plus , acclaimed Play Station software titles from Play Station Studios, and more. Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The Play Station brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Note:

this is a senior individual contributor Business Analyst role, not a Product Management position.

• Lead complex business analysis for global, high-impact AI / ML initiatives across digital commerce, personalization, subscriptions, and publishing operations
• Translate complex commercial objectives into actionable business requirements with measurable outcomes
• Partner with product, engineering, and data science teams to ensure product requirements meet the needs of the business and then facilitate successful product development and delivery
• Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendations
• Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvements
• Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies
• Mentor team members in AI / ML business analysis and product development methodologies, champion responsible data practices, and encourage continuous learning across teams

• Not a Product Manager role
• Not feature or roadmap ownership
• Not delivery or execution management
• Not a purely technical ML, data science, or data analyst role

• 8+ years of experience in Business Analysis within digital commerce, subscriptions or retail businesses
• Decompose vague business problems into structured analytical questions and clear business requirements
• Partner with product, engineering and data science teams to design and deliver commerce and tooling solutions
• Define decision logic before proposing solutions
• Challenge assumptions and build arguments using data and financial reasoning
• Map complex business processes and direct teams through process improvement and automation initiatives
• Strong experience working alongside data science / machine learning teams, including:
• Defining requirements for AI / ML enabled solutions
• Evaluating model applicability and limitations
• Translating model outputs into business decisions
• Deep understanding of experimentation and measurement
• Commercial mindset with comfort discussing unit economics, marginal vs absolute lift, and ROI
• Executive-level communication skills, able to explain complex concepts clearly and credibly, backed by data-driven arguments

• Experience with personalization, next best action frameworks, or decision automation
• Familiarity with AI governance, ethics, and responsible data practices
• Experience operating in global, cross-functional environments

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Equal Opportunity Statement:
Sony Interactive Entertainment is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion, marital status, disability, age, sexual orientation, or other legally protected status. We strive to create an inclusive environment, empower employees and embrace diversity.

Play Station is a Fair Chance employer. Background checks may be conducted at the offer stage where applicable. The base pay range for this role is $178,100 — $267,100 USD and may vary based on location and other factors. This role is eligible for SIE’s benefits package and may be eligible for a bonus package. For more information, click to learn more.