Business Analyst, Store

Staff Business Analyst, Play Station Store

San Mateo, CA preferred. Remote considered – west coast only.

The role is a senior individual‑contributor Business Analyst, not a Product Management or Data Analyst position.

Join the Commercial Development team at Play Station and help shape the future of our Direct‑to‑Consumer businesses – Play Station Store and Play Station Direct! You will be accountable for translating commercial opportunities into business requirements and change in business processes, using experimentation to build the case for change and influencing senior stakeholders using actionable recommendations supported by commercial reasoning.

You’ll also collaborate with business, product, data analytics, data science and engineering teams to ensure new product features meet those business requirements. You will not own a product roadmap, feature backlog, or delivery team.

This role sits at the intersection of business strategy, data analytics, data science, product and engineering, with a strong emphasis on decision quality, experimentation and commercial impact.

• Lead complex business analysis for global, high‑impact initiatives across digital commerce, personalization, subscriptions and publishing operations.
• Translate complex commercial objectives into actionable business requirements with measurable outcomes.
• Partner with product, engineering and data analytics and data science teams to ensure product requirements meet the needs of the business and then facilitate successful product development and delivery.
• Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth and operational improvements.
• Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies.
• Influence senior stakeholders through structured problem framing, financial reasoning and data‑informed recommendations.
• Mentor team members in business analysis, AI/ML, product development methodologies and encourage continuous learning across teams.

• Not a Product Manager role, nor owning a product roadmap.
• Not a delivery or execution management role.
• Not a purely technical ML, data science or data analyst role.

• 8+ years of experience in Business Analysis within digital commerce, subscriptions or retail businesses.
• Bachelor’s degree or equivalent preferred.
• Decompose vague business problems into structured questions and clear business requirements.
• Strong experience partnering with product, engineering and data science teams to design and deliver commerce and tooling solutions that meet the needs of business teams.
• Challenge assumptions and build arguments using data and financial reasoning.
• Map complex business process and direct teams through process improvement and automation initiatives.
• Deep understanding of experimentation and measurement.
• Commercial mindset with comfort discussing unit economics, marginal vs absolute lift and ROI.
• Executive‑level communication skills, able to explain complex concepts clearly and credibly, backed by data‑driven arguments.

• Experience with personalization, next best action frameworks or decision automation.
• Familiarity with AI governance, ethics and responsible data practices.
• Experience operating in global, cross‑functional environments.

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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Please refer to our Candidate Privacy Notice for more information about how we process your personal information, your data protection rights.

The estimated base pay range for this role is $178,100—$267,100 USD.

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