Senior Director, Marketing Intelligence & Decision Science

• Full-time
• Compensation: USD 255,000 - USD 315,000 - yearly

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.

The Senior Director of Marketing Intelligence & Decision Science will lead the evolution of Freshworks’ marketing intelligence and performance ecosystem. This leader will transform how Marketing measures performance, generates insights, predicts outcomes, and drives decision-making across the business.

This role combines executive-level business performance leadership with deep analytical, operational, and technical fluency. The ideal candidate will modernize measurement frameworks, establish scalable data and insight infrastructure, advance predictive and AI-driven capabilities, and enable the organization to make faster, smarter, and more proactive decisions.

This leader will serve as a strategic partner across Marketing, Sales, Finance, Rev Ops, and Data/IT while helping shape the future operating model for GTM intelligence and performance management.

Marketing Intelligence & Business Performance

• Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution
• Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles
• Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations
• Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks
• Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM

Decision Science, Modeling & Advanced Analytics

• Build and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planning
• Partner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictability
• Advance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision support
• Establish scalable experimentation and measurement frameworks to improve business decision-making and performance optimization
• Drive adoption of data science and AI capabilities in practical, business-oriented ways

Data Strategy & Intelligence Infrastructure

• Partner closely with IT, Data Engineering, Rev Ops, and Business Systems teams to evolve scalable data architecture and trusted data foundations
• Define the business logic, measurement strategy, semantic layers, and intelligence frameworks that power executive reporting and operational decision-making
• Improve data quality, transparency, accessibility, and confidence across Marketing and GTM performance reporting
• Help shape the future-state intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platforms
• Ensure scalable and sustainable infrastructure without duplicating or overstepping core IT ownership

Operational Excellence & Business Rhythm Transformation

• Evolve business operating rhythm support from reactive reporting toward proactive, insight-led performance management
• Modernize W , M , and Q  processes to improve executive visibility, decision-making, accountability, and alignment
• Drive automation and simplification of reporting, analytics, and business insight generation
• Reduce dependency on manual reporting processes and fragmented data workflows
• Build scalable frameworks that balance agility, rigor, and operational efficiency

Leadership & Organizational Development

• Build and lead a high-performing team spanning analytics, performance measurement, and decision science capabilities
• Foster a culture of curiosity, experimentation, accountability, continuous improvement, and business partnership
• Develop organizational capabilities in AI-enabled analytics, modern measurement practices, and data-driven decision-making
• Influence cross-functional…