Commercial Manager, D2C - Change & Go-To-Market

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the Play Station brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.

Sony Interactive Entertainment (Play Station) is seeking a Change & GTM Commercial Manager to shape and deliver strategic e‑commerce initiatives at global scale. This role goes beyond project delivery: you will turn customer, market, and trading insights into clear commercial strategies and own the end-to-end go-to-market lifecycle—from opportunity sizing and value proposition through launch, adoption, retention, and continuous optimization. You will help improve how players discover, evaluate, purchase, and engage with Play Station products and services across the Direct to Consumer (D2C) business.

You will partner with Product, Engineering, Merchandising, Marketing, Analytics, Data Science, Finance, Legal, and Operations to deliver measurable customer and commercial value.

This role requires a commercially minded, data‑savvy operator who can frame ambiguous problems, work hands‑on with data, influence strategic choices, and translate insight into execution with pace and agility.

• Shape e-commerce and GTM strategy —define the customer problem, size the opportunity, identify priority segments, and shape the value proposition, market sequencing, channel approach, and commercial roadmap.
• Drive analytical decision‑making —analyse customer journeys, growth funnels, trading performance, and behavioural data to identify opportunities, diagnose performance gaps, and recommend clear actions.
• Build commercial cases and KPI frameworks —forecast and monitor outcomes including traffic, acquisition, conversion, basket size and average order value, purchase frequency, repeat purchase, LTV, and incremental revenue; use the evidence to guide investment and prioritisation choices.
• Embed experimentation and personalization —partner with Product, Marketing, Analytics, and Data Science to design A/B tests, apply segmentation and predictive insights, and improve customer relevance and conversion.
• Own the full GTM lifecycle —connect commercial strategy to launch planning, customer activation, market readiness, adoption, retention, learning, and continuous optimisation.
• Create performance visibility —build dashboards, decision‑ready reporting, and review rhythms that turn data into recommendations, owners, and measurable performance improvements.
• Lead cross‑functional orchestration and change —align global teams around customer outcomes, commercial goals, decisions, risks, dependencies, and business readiness; influence stakeholders through clear analysis and compelling narratives.
• Build scalable e‑commerce playbooks —codify repeatable approaches for segmentation, proposition development, launch, experimentation, adoption, optimisation, and transfer into business‑as‑usual ownership.

• Minimum 5 years of experience in management consulting, commercial strategy, e‑commerce, digital commerce, growth, product, or GTM. Consultancy experience supporting transactional e‑commerce, digital storefronts, D2C, technology, games, or entertainment is strongly preferred.
• Commercial modelling experience including opportunity sizing, forecasting, scenario analysis, business‑case development, and assessing incremental revenue and customer value.
• Strong hands‑on analytical capability including working with SQL, Tableau or similar BI tools, spreadsheets, KPI modelling, segmentation, funnel diagnostics, and AI‑enabled analytical tools to generate actionable insights.
• Structured,…