Marketing Manager, Audience

Shield AI is hiring an audience-growth marketer for first-party social channels and third-party digital communities. The role is about understanding which audiences matter for Shield AI's mission, where they gather, and what content moves them.

The work sits between marketing analytics, communications, paid growth, and product storytelling. It is a useful fit for someone who likes turning channel data into sharper narratives for advanced robotics and defense technology.

• Analyze audience growth across Linked In, X, Instagram, You Tube, Reddit, and industry communities
• Build segmentation frameworks for priority personas, content interests, and channel behavior
• Manage paid-growth levers and budget for audience acquisition and engagement
• Report on growth, engagement, conversion, retention, and testing results

• Experience in growth marketing, digital analytics, audience development, or social analytics
• Ability to translate channel performance data into clear recommendations
• Familiarity with paid social, acquisition campaigns, and reporting dashboards
• Interest in aerospace, defense, national security, autonomy, or advanced technology

Audience growth can sound abstract, but for robotics and autonomy companies it shapes which customers, recruits, and policymakers understand the technology early. The caveat is that this is more distribution and analytics than product marketing strategy, so the best fit is a quantitative marketer who still cares about the story.