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Social Media Manager
Job in
San Mateo, San Mateo County, California, 94409, USA
Listed on 2026-03-01
Listing for:
BODYROK East Bay, North Bay & Peninsula
Full Time
position Listed on 2026-03-01
Job specializations:
-
Marketing / Advertising / PR
Social Media Marketing, Digital Marketing
Job Description & How to Apply Below
Overview
We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay, East Bay, and the Peninsula.
This role is ideal for someone who understands local marketing, community-driven brands, and fitness/wellness content, and can balance brand consistency with local personality.
Scope of Work Platforms- Instagram & TIK TOK (3 separate accounts per platform)
- Optional: light support with cross-posting to Stories or Reels scheduling tools
- 3–5 feed posts per account per week
- 3–5 Stories per account per week
- Reels encouraged (repurposed from studio content is fine)
- Captions, hashtags, geotags, and light CTAs included
- Respond to comments and DMs (during business hours)
- Engage with local businesses, partners, and influencers
- Support studio promotions, challenges, and events
- Maintain a consistent brand voice across regions
- Customize content to feel local (neighborhoods, studios, instructors)
- Monthly content planning + approval workflow
- Coordinate with studio leadership on promos, launches, and campaigns
- Monthly performance summary per region
- Follower growth
- Engagement rate
- Top-performing content
- Recommendations for improvement
- ✅ Experience managing multi-location or franchise-style brands
- ✅ Strong Instagram and TIK TOK skills (especially Reels + Stories)
- ✅ Understanding of fitness, wellness, or lifestyle brands
- ✅ Ability to balance local flavor with brand standards
- ✅ Organized, proactive, and responsive
- ✅ Comfortable working with provided assets (studio photos/videos)
- Bay Area or California market familiarity
- Influencer outreach experience
- Paid social experience (optional, not required)
- Content calendar (monthly)
- Posting + engagement for 3 accounts
- Monthly analytics report
- Clear communication + responsiveness
- Open to monthly retainer for agency
- Please include:
- Your pricing
- What’s included
- Examples of Instagram accounts you currently or previously managed
- Any relevant case studies
Please send:
- Influencer coordination
- Paid Instagram ads
- Launch or challenge campaigns
- Regional growth experiments
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