Content Marketing Manager

About Parspec

Parspec is building the AI and digital infrastructure for the construction materials supply chain.

Construction is a $15 trillion industry, yet the systems that underpin the buying and selling of materials remain fragmented, manual, and disconnected.

Distributors and rep agencies rely on spreadsheets, PDFs, phone calls, and siloed tools to find new products and quote and manage projects; creating delays, errors, and margin erosion across the supply chain.

Parspec is an AI-native platform that powers how construction products are discovered, bought, and sold. Trusted by more than 300 MEP distributors and rep agencies, Parspec helps project-driven businesses bid faster, win more work, and operate more profitably.

By combining product intelligence, AI-powered workflows, and a connected ecosystem, Parspec is laying the foundation for a more intelligent, efficient construction supply chain.

Founded in 2021 and headquartered in San Mateo, California, Parspec has raised $31 million from leading deep-tech and construction-technology investors.

We are seeking a Content Marketing Manager to build our content engine. This is a hands‑on role for someone who enjoys creating, publishing, and distributing high-quality content across different formats.

You will transform executive thought leadership, product positioning, and campaign initiatives into blog posts, e‑books, Linked In content, email campaigns, and short‑form video assets that drive awareness and support lead generation.

This is a senior individual contributor role focused on execution, ownership, and consistent output. The ideal candidate understands how to take a single piece of high‑value content and repurpose it into multiple formats that support demand generation and revenue growth.

• Develop, manage, and execute a content calendar across key channels (blog, e‑books, white paper, Linked In, newsletters, etc.) aligned with marketing priorities.

• Ensure content supports Parspec positioning, messaging, and pipeline objectives.

• Collaborate cross‑functionally with the CEO, demand generation, product marketing, and sales, to ensure content supports broader business goals.

• Turn thought‑leadership content (webinars, talks, interviews) into multiple assets, including short videos, e‑books and downloadable guides, blog articles, email sequences, Linked In posts and carousels, etc.

• Collaborate with the Demand Generation team to ensure content is effectively aligned with campaign goals across all channels (owned, earned, and paid).

• Write email campaigns and nurture sequences.

• Develop content for syndication and partnerships.

• Collaborate on gated content strategy and lead capture assets.

• Support campaign messaging and asset creation.

Track and report on content KPIs tied to traffic, engagement and lead generation.

Analyze performance data and continuously optimize content strategy.

Content is a core way Parspec educates the construction industry and communicates a better way to discover and procure products. In this role, you will turn Parspec’s ideas, product insights, and industry knowledge into clear, compelling content that builds trust with customers and drives awareness, engagement, and pipeline growth.

Mandatory Qualifications

• 3–6 years of experience in B2B SaaS/AI content marketing in a high-growth startup environment.

• Strong long‑form and short‑form writing skills, with the ability to translate complex concepts into clear, compelling content.

• Experience creating blog posts, e‑books, email campaigns, and Linked In content.

• Demonstrated ability to turn a single piece of content (e.g., webinar, interview, research) into multiple derivative assets.

• Experience collaborating cross‑functionally with Product Marketing, Demand Generation, and Sales.

• Comfortable creating polished visual assets using tools such as Canva or Figma.

• Experience editing and producing video content, including short‑form clips.

• Strong project management skills with the ability to…