Senior eMarketing Specialist – Paid Media

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world’s most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Senior eMarketing Specialist will play a critical role in accelerating paid media performance for Fanatics Authentic’s collectibles and memorabilia business.

The Senior eMarketing Specialist will drive digital marketing across paid search, shopping, social, and Amazon channels in direct support of Fanatics Authentic, a fast-growing, high-visibility collectibles and memorabilia business closely tied to product drops, athlete demand, and real-time sports moments. This is a hands‑on, campaign-ownership role requiring deep in‑platform expertise, strong analytical capability, and the agility to optimize spend quickly in response to launches and live sports events.

The Senior eMarketing Specialist delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI‑enabled insights.

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Collaborate cross-functionally with product, analytics, and creative teams to align campaign execution with business priorities and product launch calendars.
• Partner with internal stakeholders to translate business goals for Fanatics Authentic into clear paid media strategies and channel‑level plans.
• Contribute to a team culture of shared learning by documenting test results, surfacing insights, and helping elevate collective capability across the digital marketing team.

Fan & Customer Impact (Obsessed with Fans)

• Develop and execute campaigns that connect fans with the collectibles and memorabilia they care about most, especially around high‑demand product drops and marquee sports moments.
• Ensure campaign creative, targeting, and messaging are relevant and compelling to the fan audiences most likely to engage with Fanatics Authentic products.
• Monitor campaign performance in real time and make rapid adjustments to maximize fan reach and conversion during limited‑release and time‑sensitive events.
• Translate performance data into clear, actionable insights that improve how the business delivers value to fans across digital touchpoints.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Introduce new approaches to paid media within the collectibles and memorabilia category, identifying opportunities to expand channel presence and improve existing processes.
• Design and execute structured tests across creative, targeting, bidding strategies, and campaign architecture to surface scalable improvements.
• Identify underperforming areas of spend and develop data‑driven recommendations to reallocate budget toward higher‑return opportunities.
• Bring forward innovative ideas that help evolve how paid media operates across the Fanatics Commerce business.

Ownership & Execution (Determined & Relentless Mindset)

• Own paid campaigns end‑to‑end across Google (Search, Shopping, PMAX), Meta, Amazon, and additional channels — including setup, optimization, and budget management.
• Manage budget allocation and spend pacing based on performance signals, product priorities, and key sports and cultural events.
• Maintain campaign readiness ahead of product launches and drops, ensuring flawless execution under tight timelines and shifting priorities.
• Operate with a strong attention to detail and a continuous improvement mindset, consistently turning…