Sponsorship Sales & Event Marketing Manager

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

Over 30,000 organizations worldwide, including more than 100 companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.

We are looking for an Event Sponsorship Manager to drive revenue and build meaningful partnerships for our flagship annual user conference,
Verkada One
, and our growing portfolio of regional field events. This role requires a unique blend of sales ability and event marketing expertise – someone who can identify sponsorship opportunities, sell value to partners, and ensure sponsor ships elevate the event experience while aligning with company objectives. This role will report into our Director of Events.

• Develop, package, and sell sponsorship opportunities from our technology and channel partners across Verkada One and field marketing programs.
• Build tailored sponsorship packages that align with partner goals while enhancing attendee experience.
• Manage the full sales cycle: prospecting, pitching, negotiating, and closing.
• Partner with the marketing event teams to ensure sponsor activations complement the overall event strategy, branding, and attendee journey.
• Advise sponsors on the most effective ways to activate their presence – from speaking opportunities and branding to hands‑on experiences and digital campaigns.
• Track sponsorship ROI alongside event performance metrics (pipeline influenced, cost per lead, attendee engagement).

• Cultivate strong, long‑term relationships with technology partners, resellers, and sponsors.
• Serve as the main sponsor liaison before, during, and after events to ensure deliverables are met.
• Collect feedback post‑event and continuously evolve sponsorship offerings.

• Collaborate with Product Marketing, Partnerships, and Sales to align sponsorship strategies with broader go‑to‑market priorities.
• Work with Finance and Legal to finalize contracts and manage sponsorship payments.
• Contribute to post‑event reporting and debriefs, highlighting sponsorship impact on pipeline and brand objectives.

• 5‑10 years in full sales cycle closing experience in quota‑carrying capacity (tech or SaaS industry preferred).
• Proven ability to exceed targets, and can articulate how you have ensured your own success.
• Understanding of how events drive pipeline and brand engagement, with the ability to connect sponsorship value to measurable outcomes.
• Proven ability to collaborate cross‑functionally with marketing, sales, and partner teams.
• Highly effective communication skills, with the ability to build rapport, nurture relationships, and hold strong presentation skills.
• Familiarity with CRM (Salesforce, Hub Spot or similar) and event marketing stacks.
• Inbox 0 mentality with hunger and drive.

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well‑being needs – Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans.
• Nationwide medical, vision and dental coverage.
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax‑saving options.
• Expanded mental health support.
• Paid parental leave policy & fertility benefits.
• Time off to relax and recharge through our paid holidays, firmwide…