Senior Sales Coordinator

SAN MATEO COUNTY EVENT CENTER SENIOR SALES COORDINATOR ~ FULL-TIME

Working for the San Mateo County Event Center and Fair is an excellent opportunity to be part of a vibrant and exciting team. The Event Center and Fair (a 501c3 Non-profit) is a great place to use your administrative skills in a multifaceted and fun environment. You will have the chance to work with a diverse group of people and help create memorable experiences for guests.

Working for the San Mateo County Event Center and Fair is a great way to gain experience and positively impact the community.

The San Mateo County Event Center is a public assembly facility that hosts various events, produces the San Mateo County Fair, and operates the Jockey Club and a satellite wagering facility for horse racing. Each team member is committed to building and sustaining equitable and inclusive work and social environments where diversity is celebrated and valued. We are an equal opportunity employer, and we believe diversity, equity, and inclusion benefits and enriches the experience of our staff, clients, and guests.

The San Mateo County Event Center is a public assembly facility that hosts a wide variety of events, produces the San Mateo County Fair, and operates the Jockey Club, a satellite wagering facility for horse racing. Reporting to the Director of Sales and Marketing, the Senior Sales Coordinator handles a broad range of administrative and sales responsibilities for year-round events, including consumer and public shows, trade shows, meetings, and corporate events.

Essential and other important responsibilities and duties may include, but are not limited to the following:

• Sales Process Management:
  Prepare proposals, negotiate contracts, and close sales, often managing the entire sales cycle.
• Serve as the point of contact for incoming sales inquiries, responding promptly to maximize revenue by providing information on availability, pricing, venue capacity, and SMCEC policies.
• Utilize event management software and maintain the calendar of all incoming sales opportunities and bookings.
• Lead Generation & Sales:
  Identify, qualify, and secure new business opportunities through cold calling, emails, and networking.
• Conduct proactive outbound sales outreach to generate new business opportunities, build client relationships, and promote event services.
• Coordinators and other departments; maintain internal Look Ahead Documents and Monthly Event Calendars.
• Collaborate with marketing to develop sales promotions and support initiatives that drive event bookings and enhance client engagement.
• Customer Relationship Management:
  Maintain relationships with existing clients to encourage repeat business and account growth.
• Attend local industry mixers and town hall meetings to network and promote SMCEC services.
• Responsible for various tasks as assigned during the annual San Mateo County Fair and other property-wide events.

• Reporting & Forecasting:
  Maintain detailed up-to-date records of activities, pipelines, and revenue.
• Generate detailed lead tracking reports, pricing proposals, and contract documents to close sales opportunities.
• Assist in the development of a CRM system.
• Ensure clear internal communication by providing detailed event summaries to Event Coordinators.
• Coordinate Contracts with Supervisor and work with Event Coordinators to ensure invoicing accuracy and good customer service.
• Inclement Weather Shelter Coordination.
  • Coordinate and schedule staffing for the Inclement Weather Shelter activations with County and SMCEC Event Coordinators
  • Process invoices for each Inclement Weather Shelter activation and any post-activation documentation for billing the County.
  • Maintain a current…