Senior Director of Business Development – San Mateo Region

Mission Hospice & Home Care serves patients and families in the San Francisco Peninsula and South Bay with quality care and compassionate end-of-life support and education. Founded in 1979, we are a local, independent nonprofit that has provided thousands of patients and their families with physical, emotional, and spiritual support throughout the journey from a life-threatening diagnosis through death and bereavement.

This full-time position offers competitive pay, generous benefits and a supportive work environment.

The Senior Director of Business Development will own the execution and performance that drives census. The Senior Director is responsible for strategic facility and provider growth, monitoring, and management. This role drives census growth, expands referral networks, and strengthens market presence through team leadership, field presence, new partnerships, and data-informed strategies.

San Mateo, CA

Field-based expectations to San Mateo County

_ Mission Hospice & Home Care follows all CDPH vaccine requirements for healthcare personnel. _

Essential Duties & Responsibilities include the following. Other duties may be assigned.

• Lead team through comprehensive business development strategies to achieve census and revenue targets
• Identify new market and geographic expansion opportunities
• Analyze market trends and referral patterns to inform standard work for the team
• Shadow team in the field to mentor and coach on best sales and marketing practices
• Collaborate with leadership on strategic planning

• Build and maintain strong relationships with hospitals, physicians, SNFs, ALFs, and community partners through field-based meetings and in-services
• Oversee referral pipeline management and ensure consistent growth in admissions
• Represent the organization at industry events, community outreach, and networking opportunities
• Ensure high levels of customer satisfaction among referral sources

• Lead, mentor, and develop the provider and community relations team
• Drive team accountability through set performance expectations and monitoring KPIs
• Provide coaching on relationship building, and sales strategies and techniques
• Foster a culture of collaboration, integrity, and mission-driven performance

• Partner with clinical, admissions, and operations teams to ensure seamless intake and service delivery
• Align business development efforts with organizational capacity and quality standards
• Ensure compliance with hospice regulations, ethical marketing practices, and organizational policies

• Track and report key performance metrics including census growth, referral conversion rates, and market share /li
• Utilize CRM systems and analytics tools to optimize outreach and engagement strategies
• Prepare regular reports and presentations for executive leadership

• Bachelor’s degree required;
  Master’s degree (MBA, MHA, or related field) preferred
• 5+ years of progressive experience in healthcare business development, preferably in hospice, home health, or post-acute care
• 2+ years in a management role

• Strong understanding of hospice philosophy, regulations, and reimbursement models
• Proven success in driving census growth and building referral networks
• Excellent leadership, communication, and negotiation skills
• Strategic thinker with strong analytical and problem-solving abilities
• Ability to thrive in a fast-paced, mission-driven environment

• Census growth and average daily census (ADC)
• Referral volume and conversion rates
• Team performance and retention