ABM Specialist and Campaign Manager

About Parspec

Parspec is building the AI and digital infrastructure for the construction materials supply chain. Construction is a $15 trillion industry, yet the systems that underpin the buying and selling of materials remain fragmented, manual, and disconnected. Distributors and rep agencies rely on spreadsheets, PDFs, phone calls, and siloed tools to find new products and quote and manage projects — creating delays, errors, and margin erosion across the supply chain.

Parspec is an AI-native platform that powers how construction products are discovered, bought, and sold. Trusted by more than 300 MEP distributors and rep agencies, Parspec helps project-driven businesses bid faster, win more work, and operate more profitably.

Founded in 2021 and headquartered in San Mateo, California, Parspec has raised $31 million from leading deep-tech and construction-technology investors.

Parspec is looking for an ABM Specialist and Campaign Manager to own both sides of our demand engine: the targeted account-based programs that open enterprise doors, and the integrated campaigns that keep the pipeline full.

You will run campaigns end to end — audiences, creative, channels, measurement — and build account-based programs against a concentrated, knowable market of MEP distributors and rep agencies. You will work closely with the Head of Marketing, Sales, and our Content Marketing Manager to turn campaign narratives into pipeline.

This is a hands‑on role at a Series A company. There is no agency and no execution team behind you. You are the builder.

• Execute integrated campaigns across digital, events, webinars, and organic channels.

• Build, launch, and optimize paid channels (Linked In, Google) by continuously testing audiences, creative, and offers.

• Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.

• Own Hub Spot as the system of record: lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.

• Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.

• Partner directly with the Sales team on lead quality feedback loops and the air cover needed to close high‑value deals.

• Manage the transition of marketing‑engaged leads to Sales, ensuring high‑intent prospects are identified and prioritized for immediate outreach.

• Build the target account list for each event and drive pre‑show outreach in partnership with Sales.

• Own post‑event lead follow‑through to qualified opportunity.

• Drive the distribution of our thought leadership through industry associations and partnerships.

• 3-5+ years of B2B SaaS demand generation experience, specifically within early‑stage (Series A/B) AI, enterprise software, construction tech, or similar environments.

• You have personally run campaigns that produced pipeline and can speak precisely to the numbers: spend, CPL, MQL-to-SQL conversion, and pipeline generated. You know your own numbers cold.

• Expert-level "doer" who builds their own campaigns on Linked In, Google Ads, and Hub Spot without needing an agency or large team.

• Hands‑on Hub Spot operator: you have personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards.

• Working understanding of B2B buying committees and how to sequence touchpoints against different personas.

• Experience running event‑driven demand: target account lists, pre‑show outreach, post‑event follow‑up to pipeline.

• Direct experience collaborating with Sales and leadership on strategy and lead handoffs.

• Strong project…