Senior Director of Enrollment Management, Alpha - $250,000​/year USD

The families you serve don't require additional services. What they need is someone they can trust implicitly. This position anchors that trust. You will emerge as the individual families turn to when uncertainty arises, when they seek clarity, or when they wish to share what's important. Not because the title demands it—but because you've cultivated it. How you show up will define their experience of their child's education at one of two Bay Area locations: downtown San Francisco or San Rafael.

Alpha is constructing a fundamentally different school. Core academics are completed by students in two hours daily via AI-powered platforms, with remaining time dedicated to critical thinking, public speaking, and real-world application. No lectures. No filler assignments. Top 1% national outcomes. The families we serve are discerning, well-counseled, and frequently skeptical. They demand thoughtful analysis, not rehearsed responses.

You will steward that dialogue across time. Not only during enrollment, but throughout years. You will speak with fluency about AI—its mechanisms, its shortcomings, and its significance—particularly with families who launch companies, fund them, or demand rigor in all choices. If you are unable to sustain that caliber of dialogue, this position will prove challenging. If you can, it becomes among the most intellectually stimulating roles in education.

This is not relationship management. This is enduring trust with ultra-high-net-worth families who demand discretion, discernment, and reliability. If that setting feels natural—and you engage AI daily to accelerate thinking, writing, and execution—you will grasp the opportunity immediately.

• Own the complete relationship with each family on campus, cultivating trust that deepens over time
• Identify concerns proactively and address them with discretion, urgency, and clear judgment
• Sustain consistent visibility during critical moments: morning arrivals, afternoon departures, and carefully designed parent gatherings
• Facilitate continuous, substantive conversations about Alpha's AI-driven approach with highly analytical, technology-literate families
• Architect and iterate community touchpoints that foster belonging, endorsement, and referral activity

• Overseeing admissions pipelines or enrollment quotas—your engagement starts once families have committed
• Operating from a desk or relying solely on email correspondence—this demands physical presence
• Adhering to scripts or sidestepping challenging inquiries regarding AI or education
• Depending on established procedures—you will construct frameworks where none currently exist
• Viewing families as portfolio items—this role values judgment over task execution

Establish and maintain profound trust with ultra-high-net-worth families, securing sustained retention, advocacy, and belief in Alpha's AI-powered educational model.

• Located in or capable of commuting daily to San Francisco or San Rafael
• 5+ years engaging directly with UHNW individuals or families in private schools, family offices, private equity, or premium client service settings
• Demonstrated capacity to manage intricate, high-stakes relationships with discretion and solid judgment
• Daily, active user of AI tools (e.g., Claude, ChatGPT, Perplexity) with capacity to articulate AI strengths, limitations, and risks clearly
• Commanding presence and communication approach that secures credibility with highly educated, demanding families
• Knowledge of independent or private school environments, either through professional or personal experience
• Flexibility for early morning, late afternoon, and occasional evening or weekend engagements

• Established connections within Bay Area UHNW or private school networks
• Background working with tech executives, investors, or founders
• History of creating communities or experiences that generate organic referrals
• Experience in high-growth or early-stage settings where uncertainty is prevalent
• Capacity to distill complex technical ideas into confident, accessible dialogue