Sales & Business Development Leader

The Croner Company provides peerless compensation expertise and data for decision-makers at leading and emerging enterprises in entertainment, digital media, technology, philanthropy, and nonprofit services. Our surveys and consulting services are relied upon by organizations at all stages of growth to establish and modify pay practices and align compensation with mission, values and market.

We are looking for an experienced B2B sales and business development leader to coordinate all revenue-generating activities, with emphasis on:

• Expanding our domestic and international compensation survey participation
• Supporting the development and launch of new survey offerings
• Expanding a coordinated key account relationship effort
• Supporting our Consulting Team’s sales and marketing efforts
• Stewarding the firm's brand to strengthen market positioning and visibility.

The role serves as the "hub of the wheel" of all sales and marketing efforts across Survey, Consulting and Operations and ensures Survey, Consulting and Operations sales, marketing and reporting systems effectively support execution and decision-making. The Sales & Business Development Leader is a senior commercial leader responsible for developing and executing functional area plans and processes for all revenue-generating activities across The Croner Company’s Survey, Consulting and Operations teams.

This role will enhance and originate sales, marketing and reporting and evaluation systems across Survey and Consulting to effectively support execution, decision-making and revenue growth.

The Sales & Business Development Leader will report directly to the CEO.

Initially, the role will focus on new tasks and initiatives that complement the ongoing work of the existing Survey account relations team, existing Marketing efforts being led by the Manager, Survey Content and the Director, Operations, and existing new Survey Product work being carried out by Survey leaders. In addition, and importantly, this role will be accountable for coordinating and harmonizing all sales and marketing work across the Survey, Consulting and Operations teams, reporting on their outcomes, guiding improvements to processes and systems, and ensuring sales growth across these combined efforts.

Tasks and initiatives to be assigned to the Sales & Business Development Leader include:

• For the Consulting Team – identifying events and venues to increase Croner consulting exposure; introducing new industry round tables; coordinating the Consulting Team’s new business development initiatives and outreach.
• For the Survey Team – partnering with the CEO and Survey Team leadership to evaluate and determine new ways to grow participants in existing surveys, and visioning new survey platforms and approaches that will materially grow participation.
• For general marketing and website operations – owning key sections of our website and overseeing social media communications and event marketing.

• Develop and execute a roll-up, integrated sales and marketing plan across Survey, Consulting, Marketing and Operations to drive revenue growth.
• Develop revenue targets and performance measures.
• Coordinate and drive initiatives to grow domestic and international survey participation.
• Ensure we continue to build and sustain strong participant relationships.
• Partner with Survey Team leadership to identify opportunities to expand existing offerings and support the development and launch of new survey-based services.

• Coordinate and drive activities across the full client and participant lifecycle from initial outreach and onboarding through renewal and expansion.
• Design and ensure implementation of cross-functional account management initiatives, such as a major accounts program, requiring close collaboration between Consulting and Survey teams.
• Ensure a consistent, high-quality experience across all client and participant touchpoints with clear ownership and follow-through.

• Lead marketing and business development efforts for Croner’s survey and consulting services that grow…