Director – Global Digital Strategy & Capabilities, International

Summary Description

This is a pivotal opportunity to join Bio Marin's Global Digital Strategy and Operations team as the Director of Global Digital Strategy & Capabilities. This individual will embed digital strategy across our Global brands, focusing on the International Business Unit. This role will be critical in strengthening our global brand presence and digital capabilities, ensuring a holistic and integrated approach to customer engagement that seamlessly aligns with both brand strategy and broader global digital transformation initiatives.

The successful candidate will be responsible for translating deep customer insights into impactful, data-driven omnichannel customer engagement strategies for the International Business Unit. This includes developing, driving, and executing integrated Global digital strategies across a diverse range of personal & non-personal promotional channels such as web, paid media, SEO/SEM, email marketing, and CRM, all aimed at maximizing digital campaign performance, conversion success, and improved customer experiences.

Reporting to the Senior Director of Digital Strategy & Capabilities, this role will partner closely with the International teams, IT, digital operations, and data analytics to transform insights into strategies, influencing and collaborating across functions to deliver integrated omnichannel experiences that drive business impact.

• Define and lead the long‑term International Business Unit digital roadmap aligned to brand objectives, brand priorities, and evolving customer journeys.
• Be a trusted and respected partner across the International teams, providing guidance on digital strategy, implementation & measurement, adding value to both strategic and tactical brand planning.
• Translate marketing strategy and content insights into omnichannel engagement plans across paid, owned, and earned channels—websites, SEO/SEM, CRM, email, social, and digital field tools.
• Serve as the global digital subject matter expert and key point of contact within the International BU across internal and external stakeholders.
• Lead customer and patient‑centric omnichannel planning, customer journey design, and measurement frameworks, integrated into the yearly brand planning process.
• Integrate digital insights and data to define omnichannel customer segmentation, targeting, channel selection and customer journey development and campaign orchestration activities aligned to business objectives.
• Partner closely with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution.
• Manage media spend, AOR and media partner relationships, define and manage ways of working between Bio Marin and agencies + media partners.
• Embed standards and industry best practices in digital initiatives and customer journey management.

• Embed key core global digital capabilities & best practices for the International roadmap, including CRM, CMS, CDP, marketing automation, Customer 360, Marketing Mix Modeling (MMX) and digital governance frameworks.
• Advocate digital literacy and capabilities building within the brand teams, supporting the Global Digital Center of Excellence (COE).
• Enable digitally‑driven segmentation and targeting strategies for field and brand teams, enhancing precision and resource allocation.
• Advance digital maturity for BUs by championing new capabilities, governance standardization, and best practices in omnichannel execution.
• Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale.

• Establish and maintain global standards for digital strategy execution and measurement across channels (ex: web, campaign, social, etc) and digital capabilities.
• Perform vendor and platform evaluations to ensure alignment with strategic goals, scalability, and ROI.
• Enforce cross‑functional digital governance to ensure compliant, consistent, and high‑quality delivery across digital initiatives.

• Define Key Performance…