Principal Communications Manager
Listed on 2026-02-20
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Marketing / Advertising / PR
Digital Marketing, PR / Communications
Key Responsibilities
Public Relations & Media Relations (Primary Focus)
- Own and execute Arctera’s global PR and communications strategy, with a strong emphasis on digital-first and trade media.
Develop and drive proactive storylines that support Arctera’s platform strategy, GTM priorities, and business outcomes.
Build and maintain senior-level relationships with journalists, editors, and contributors across relevant media outlets that have been outlined as key relationships needing focus in the regulated and key vertical markets.
Secure consistent, high-impact earned media coverage, including:
Product and platform launches through extensive PR activities
Thought leadership and bylined content
Lead press strategy for major company moments (launches, acquisitions, executive announcements, partnerships, thought leadership, voice of the GM, etc.)
Prepare and coach executives for media engagement, interviews, and public commentary.
Define and track PR success metrics, including share of voice, message pull-through, and coverage quality
Own Arctera’s Analyst Relations strategy in alignment with product and GTM priorities through our evolved AR strategy which is vastly different from our previous AR strategy to now fully focus on compliance AR strategy only.
Manage relationships with top analyst firms (e.g., Gartner, IDC, etc.
Lead analyst briefings, inquiries, and ongoing engagement cadence.
Oversee analyst research participation, submissions, and evaluations.
Translate analyst feedback into actionable insights for Marketing, Product, and Sales.
Serve as the central owner of Arctera’s public relations external messaging framework.
Partner closely with Product Marketing to align positioning, messaging, and launch readiness.
Collaborate with Demand Gen, Content, and Social teams to amplify PR wins across owned channels.
Manage PR and AR agencies as needed to scale execution.
Advise executive leadership on external communications strategy, risk, and opportunity.
10+ years of current experience in Public Relations, Communications, or Analyst Relations
Demonstrated success leading PR programs for SaaS companies
Strong track record of securing earned media coverage, particularly in digital and industry publications
Experience working directly with executive leadership and preparing them for media engagement
Familiarity with Analyst Relations and analyst firm engagement models
Exceptional writing, storytelling, and messaging skills without agency support
Strategic thinker with hands-on execution capability
Comfortable operating in a fast-paced, evolving environment
Arctera is consistently visible and well-positioned across relevant media outlets through active engagement through key public relations strategies
Executives are recognized as credible thought leaders in the industry
PR is a measurable driver of brand credibility, demand, and GTM momentum
Analyst coverage reinforces Arctera’s market position and sales narrative
Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $174,232-$261,348; CA generally ranges: $181,808-$272,712.
All other locations fall under our General State range: $151,506-$227,260. Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.
About Us:
Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite…
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