Vice President of Sales

Overview

About Rheo Sense, Inc.

Rheo Sense, Inc. (Rheo Sense) is a leading scientific instrumentation company specializing in high‑precision microfluidic viscosity measurement technology. Our innovative VROC® platform is trusted by researchers, engineers, and scientists across biotechnology, pharmaceuticals, materials science, and advanced manufacturing. We are committed to delivering accurate, reliable, and user‑friendly measurement solutions that empower our customers to accelerate discovery, improve product performance, and drive scientific advancement.

At Rheo Sense, we foster a collaborative, fast‑moving environment where innovation, continuous improvement, and customer focus guide everything we do. As we continue to grow, we’re looking for talented individuals who are excited to contribute to cutting‑edge technology and make a meaningful impact in the scientific community.

Position: Vice President of Sales

Corporate Office: San Ramon, California

Relocation Assistance: No (Local Candidates Are Encouraged to Apply and Will Be Given Preference)

Closing: Continuous Recruitment. We are accepting and reviewing all qualified applicants who meet the minimum requirements which are listed in this announcement for consideration on an ongoing basis.

Application Screening Process: Your application will not be considered if you fail to meet the minimum qualifications listed below or do not submit a detailed cover letter and resume as required for the application screening process.

Salary: $160,000–$215,000/OTE per year. The successful candidate’s starting base pay will be determined using permissible, non‑discriminatory factors such as skills, experience, and geographic location. It is not typical for an individual to be hired at or near the top of the range for this role.

The Vice President of Sales role at Rheo Sense is ideal for a seasoned, visionary leader who excels at the intersection of technical innovation and commercial strategy.

This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements, or working conditions. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

• Develop and execute a comprehensive sales strategy aligned with company goals, market opportunities, and product roadmap.
• Build, lead, and mentor a high‑performing sales team, including inside sales, field sales, and channel partners.
• Establish clear sales targets, forecasting processes, and performance metrics.
• Identify new market segments, applications, and customer opportunities to expand Rheo Sense’s footprint.

• Drive year‑over‑year revenue growth through direct sales, channel development, and strategic partnerships.
• Strengthen relationships with key accounts, distributors, and OEM partners.
• Oversee pricing strategy, contract negotiation, and deal structuring.
• Collaborate with marketing to refine messaging, campaigns, and lead‑generation programs.

• Work closely with Product Management and Applications Science to align customer needs with product development.
• Partner with Engineering and Operations to ensure smooth delivery, installation, and customer satisfaction.
• Provide market intelligence and competitive insights to guide strategic decisions.

• Implement scalable sales processes, CRM best practices, and pipeline management discipline.
• Develop accurate revenue forecasts and quarterly business reviews.
• Ensure compliance with company policies, ethical standards, and industry regulations.

• 10+ years of experience in B2B sales, with at least 5 years in a leadership role.
• Proven success selling scientific instruments, analytical equipment, or laboratory technologies.
• Strong understanding of technical sales cycles, customer evaluation processes, and scientific end‑users.
• Demonstrated ability to build and scale sales teams in a growth‑stage environment.
• Excellent communication, negotiation,…