Senior Specialist: Sponsorship and Events Marketing

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

The role designs and delivers differentiated, data-driven client experiences that deepen relationships, drive engagement, and generate measurable business impact. Positioned at the intersection of strategic marketing, digital innovation, and experiential design, the role leverages sponsor ships and events as platforms for trust-building, lead generation, and revenue growth. By integrating marketing strategy with customer experience and digital engagement, the manager ensures every touchpoint reflects the organisations value proposition and strengthens connections with institutional and corporate clients.

Through personalised, insight-led experiences, the role reinforces brand positioning, fosters client advocacy, and unlocks cross-sell and referral opportunities. The manager applies data and technology to enhance relevance and performance, while demonstrating clear commercial impact through creative metrics. Ultimately, this role positions the organisations as a trusted, innovative partner in the eyes of its clients and industry peers.

• Lead the strategic design and execution of sponsor ships and events that reflect the organisations brand and resonate with priority client segments.

• Deliver flawless project management across multiple initiatives, ensuring timelines, resources, and risks are expertly handled.

• Use data and audience insights to personalise experiences and optimise sponsorship and event effectiveness.

• Integrate digital platforms such as CRM, Cvent, and social media to amplify reach and extend engagement.

• Manage budgets with a focus on cost efficiency, value delivery, and measurable ROI.

• Develop creative frameworks to track and communicate impact, linking engagement to pipeline growth and client retention.

• Collaborate with internal stakeholders to align event objectives with business goals and market opportunities.

• Maintain strong relationships with external vendors and partners to ensure seamless, high-quality delivery.

• Champion innovation in experiential design, using technology to elevate client experiences.

• Ensuring every touchpoint reinforces the organisations value proposition and strengthens client trust and advocacy.

• Formulate sponsorship and event strategies that align with the organisations brand positioning, client engagement goals, and sector-specific business objectives.

• Translate strategic marketing plans into impactful client experiences, ensuring each event and sponsorship delivers measurable commercial value.

• Continuously refine execution through data insights, stakeholder feedback, and market trends to enhance relevance, performance, and strategic impact.

• Translate strategic objectives into operational plans with clear deliverables, timelines, and performance measures.

• Align team or practice area priorities with business goals, ensuring tactical execution supports broader strategic outcomes.

• Monitor progress, identify risks, and implement corrective actions to ensure delivery.

• Design personalised, insight-led experiences that reflect client needs, preferences, and expectations, ensuring every event and sponsorship deepens relationships and drives meaningful engagement.

• Embed customer-centric thinking into every touchpoint, using data and feedback to tailor experiences that resonate with institutional and corporate clients.

• Champion client advocacy through experiential marketing, positioning the organisations as a trusted partner by consistently delivering value and relevance.

• Use customer insights to inform service design and delivery improvements.

• Champion initiatives that enhance customer experience, satisfaction, and loyalty.

• Collaborate across teams to ensure consistent and differentiated customer journeys.

• Design…