Sales Executive – Fuel & Petroleum Industry

Location: Gauteng

Salary: R15,000 – R30,000 per month, depending on experience

Industry: Fuel / Petroleum / Oil & Gas / Energy

Employment Type: Permanent

An established and growing organisation operating within the fuel, petroleum and energy sector is looking for a dynamic and commercially driven Sales Executive to join its team.

The successful candidate will be responsible for generating new business, developing a strong customer portfolio and selling fuel and related solutions to commercial customers
.

We are specifically looking for someone who understands the fuel industry or has highly relevant experience selling within the petroleum, energy, transport, logistics, fleet, mining, construction or industrial sectors.

This is a new-business-focused sales role
, and the successful candidate must be comfortable prospecting, cold calling, networking, visiting customers, negotiating commercial agreements and closing deals.

• Identify and develop new commercial fuel customers.
• Generate new business through cold calling, networking, referrals, industry contacts and direct prospecting.
• Build and maintain a strong pipeline of qualified sales opportunities.
• Identify businesses with significant fuel requirements.
• Arrange and attend meetings with prospective customers.
• Conduct regular customer visits.
• Develop relationships with key decision-makers.
• Convert qualified opportunities into active customers.
• Continuously identify new markets and commercial opportunities.

• Promote and sell the company's fuel and related solutions.
• Understand customers' fuel consumption and operational requirements.
• Prepare appropriate commercial solutions based on customer needs.
• Provide customers with pricing and product information.
• Negotiate commercial terms within authorised parameters.
• Monitor market conditions and competitor activity.
• Maintain an understanding of fuel pricing and factors affecting the petroleum market.
• Identify opportunities to increase fuel volumes within existing accounts.

• Develop strong, long-term relationships with customers.
• Maintain regular contact with existing clients.
• Understand customers' businesses, fuel requirements and changing operational needs.
• Identify opportunities for additional business within existing accounts.
• Address customer queries professionally and efficiently.
• Work closely with internal operations, logistics and finance teams to ensure excellent service delivery.
• Assist in retaining and growing key accounts.

• Maintain accurate records of leads, prospects and active customers.
• Manage opportunities from initial contact through to closure.
• Provide regular pipeline and sales forecasts.
• Track sales activity, customer engagement and conversion rates.
• Achieve agreed monthly sales and volume targets.
• Maintain accurate CRM or internal sales records.
• Follow up consistently on quotations and proposals.

The successful candidate may sell into industries including:

• Transport and logistics
• Fleet operators
• Mining
• Construction
• Agriculture
• Manufacturing
• Industrial businesses
• Warehousing and distribution
• Commercial transport
• Earthmoving and plant operations
• Fuel resellers and distributors
• Other high-volume commercial fuel users

• Proven B2B sales experience.
• Strong new business development / hunter sales experience.
• Demonstrated ability to prospect and develop customers from scratch.
• Experience dealing with commercial and corporate customers.
• Strong negotiation and closing ability.
• Proven ability to achieve sales targets.
• Excellent relationship‑building skills.
• Comfortable with cold calling and face‑to‑face customer meetings.
• Valid driver's licence.
• Own reliable vehicle.
• Willingness to travel to customer sites as required.
• Strong computer literacy.
• Professional written and verbal communication skills.

Direct fuel or petroleum sales experience will be strongly preferred.

• Transport and logistics
• Fleet management
• Mining
• Construction
• Agriculture
• Heavy industrial
• Oil and gas
• Energy
• Commercial vehicle services

They must be able to demonstrate an existing…