Channel Sales Engineer – Cctv & Electronic Security

POSITION OVERVIEW

We are seeking an experienced and commercially driven Channel Sales Engineer to join a leading provider of CCTV, electronic

security and surveillance solutions.

The successful candidate will be responsible for developing and managing channel partnerships, driving sales through dealers,

distributors, installers and system integrators, providing technical and commercial support, and identifying new business

opportunities.

This is a mid-to-senior level position requiring a strong combination of CCTV industry knowledge, channel sales, business

development, strategic relationship management and commercial acumen.

The ideal candidate will have proven experience within the CCTV and electronic security industry, together with an established

network or understanding of dealers, distributors, installers, integrators and other channel partners. The candidate should be

commercially focused and capable of developing sales strategies, forecasting revenue, identifying new market opportunities and

contributing to long-term business growth.

• Develop and implement effective channel sales strategies across traditional and emerging markets.
• Develop channel development plans aligned with overall business and marketing objectives.
• Identify new business opportunities, market segments and potential revenue streams.
• Research and analyse market conditions, competitor activity, emerging technologies and industry trends.
• Identify opportunities to increase revenue, market share and channel penetration.
• Develop sales forecasts, growth projections and channel performance plans.
• Monitor channel strategy execution and recommend adjustments where necessary.
• Develop initiatives to generate leads and increase sales through channel partners.
• Explore new business opportunities and strategic initiatives that support sustainable company growth.
• Contribute to the development and implementation of long-term business objectives.

• Build and maintain strong relationships with customers, dealers, distributors, installers, system integrators, vendors and strategic partners.
• Identify, research and evaluate potential new channel partners.
• Assess prospective partners based on their capabilities, market coverage, customer base, technical expertise and commercial potential.
• Develop structured communication and collaboration plans for new and existing partners.
• Expand and strengthen the company's dealer, distributor, installer and integrator network.
• Maintain regular engagement with key regional customers and channel partners.
• Gather market intelligence and customer feedback and provide actionable recommendations to management.
• Work closely with channel partners to jointly promote products, generate opportunities and increase sales.
• Develop and manage strategic partnerships that support long-term business growth.

• Drive product sales and revenue growth through the channel partner network.
• Develop and manage sales pipelines and proactively follow up on sales opportunities.
• Support channel partners throughout the sales process, from opportunity identification through to order conversion.
• Communicate product information, solutions, pricing structures and sales policies effectively.
• Identify opportunities to increase customer acquisition, product penetration and market share.
• Participate in commercial negotiations with dealers, distributors, agents and other channel partners.
• Monitor sales activities and partner performance against agreed targets.
• Develop initiatives to improve sales performance and channel productivity.
• Work with sales and marketing teams to develop tools, resources and collateral that support partner sales activities.

• Develop in-depth knowledge of the company's CCTV and electronic security product portfolio.
• Provide sales and technical support to customers and channel partners.
• Understand customer requirements and recommend suitable security and surveillance solutions.
• Support product demonstrations, technical presentations and customer consultations.
• Assist channel partners with product positioning, solution selection and technical queries.
• Maintain current knowledge of developments in CCTV, surveillance, access control and electronic security technologies.
• Work closely with internal technical, product and sales teams to ensure effective customer and partner support.

• Execute sales and…