Digital Commerce Lifecycle Manager

Atlanta, GA
- Hybrid.

Our Digital Customer Acquisition Manager leads the customer acquisition and growth strategy for  with accountability for driving new and repeat traffic, conversion, and revenue growth through performance marketing and lifecycle programs.

Own the customer acquisition and growth strategy for , focused on driving new customer acquisition, return visits, and revenue growth. Establish acquisition and growth plans, performance targets, and trade‑off decisions to balance traffic growth, efficiency, and ROI. Lead performance-focused marketing automation and lifecycle strategies, including onboarding, nurture, and reactivation programs that drive repeat engagement and conversion. Define and monitor KPIs for acquisition and growth performance, including traffic quality, conversion, repeat visits, and revenue impact;

own weekly, monthly, and quarterly reporting. Partner with Digital Commerce, UX, and Merchandising teams to improve onsite conversion and ensure alignment between campaign intent and site experience. Collaborate with Marketing Operations, Analytics, and Rev Ops to improve attribution, measurement, and visibility into marketing performance. Manage agency relationships, ensuring accountability, performance transparency, and continuous optimization.

• 5+ years of experience in B2B performance marketing, demand generation, or growth marketing, including experience driving both acquisition and repeat engagement.
• Strong understanding of performance marketing fundamentals and lifecycle / marketing automation strategies that support repeat visits and conversion.
• Demonstrated ability to translate performance data into actionable insights and growth decisions.
• Strong cross-functional leadership and collaboration skills.

#LI-HYBRID

• 5-10 years of related job experience.
• Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment.
• Experience of planning, managing and organizing resources within short/medium timescales within the overall policy framework.

• Bachelor's Degree Preferred
  - Marketing
• Master's Degree Preferred
  - Business Administration

Corporate Travel up to 10%

• Engaging and inclusive culture with employee‑led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
• Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
• Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
• Healthcare benefits (including medical, dental, vision, and health savings account), life, AD&D, and disability insurance, 401k, paid time off, tuition reimbursement, employee assistance program, and other fringe benefits.

About Veritiv Together with its subsidiaries, Veritiv is the leading full-service provider of packaging solutions. Veritiv also provides Jan San, hygiene, print and publishing products and services. Veritiv serves customers in a wide range of industries, through team members around the world helping shape the success of its customers. For more information, visit  and connect with the Company on Linked In.

Veritiv Corporation, headquartered in Atlanta, Veritiv is a leading provider of design‑to‑delivery packaging, print, and facility solutions. With a diverse team and global reach, we’re helping businesses cut costs, reduce waste, and improve efficiencies that make doing business easier. For more information, visit  and connect with the Company on Linked In.

• Engaging and inclusive culture with employee lead Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
• Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
• Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
• Healthcare benefits and 401k with match start date of hire, paid time off and parental bonding time, tuition reimbursement, annual Profit‑Sharing Program and much more! Learn more here.