Social Media Manager

Social Media Manager– Serenity Healthcare

Location: Atlanta, GA (Sandy Springs) | In-office
Team: Marketing
Reports to
: VP of Marketing
Type: Full-time, exempt

Serenity Healthcare is looking for a Social Media Manager to own and grow our social presence across key platforms.

This is a hands‑on role for someone who understands how to turn ideas into content that earns attention, builds trust and helps people understand the care Serenity provides.

You will own the day‑to‑day social media program, from content planning and creation through publishing, community management, influencer partnerships, reporting and optimization. You’ll work closely with the broader marketing team to bring campaigns, patient education, provider expertise, company stories and brand initiatives to life across social.

This is not a role for someone who only schedules posts from a content calendar. We’re looking for someone who can spot a strong idea, shape the story, create the content, publish it and learn from the results.

Because Serenity operates in healthcare, this role also requires good judgment. The best candidate will know how to create engaging content while handling sensitive topics with care and maintaining the right level of professionalism and compliance.

Social Media Strategy
Build and manage Serenity’s organic social strategy across platforms such as Linked In, Instagram, Facebook, Tik Tok, You Tube and other relevant channels.

Content Planning
Own the social content calendar and develop a consistent mix of educational, brand, culture, thought leadership and campaign‑driven content.

Content Creation
Create social‑first content including posts, short‑form video, graphics, carousels, interviews, behind‑the‑scenes content and other formats designed for each platform.

Video & Short‑Form Content
Help build a stronger video presence across platforms such as Instagram Reels, Tik Tok and You Tube Shorts. Work with internal teams, clinicians and leadership to turn expertise and stories into compelling short‑form content.

Influencer & Creator Partnerships
Identify, evaluate and build relationships with influencers and creators who align with Serenity’s brand and audiences. Manage outreach, campaign briefs, content approvals, timelines and ongoing communication while ensuring partnerships are authentic, compliant and aligned with campaign objectives.

Track influencer and creator performance across reach, engagement, traffic and other relevant outcomes, and use those insights to improve future partnerships.

Community Management
Monitor comments, messages and conversations around the brand. Engage appropriately, elevate sensitive issues when needed and help maintain a professional and responsive presence.

Brand Voice
Help define and maintain a consistent Serenity voice across social media while adapting content appropriately for different audiences and platforms.

Campaign Support
Partner with the broader marketing team to extend campaigns across social, including clinic launches, awareness initiatives, recruitment campaigns, events and other marketing programs.

Employee & Leadership Content
Work with clinicians, executives and team members to develop thought leadership and social content that highlights the people behind Serenity.

Analytics & Optimization
Track performance across channels and use data to understand what is working. Report on reach, engagement, audience growth, traffic and other meaningful metrics, then use those insights to improve future content.

Trend Monitoring
Stay current on platform trends, formats, algorithm changes, creators and emerging opportunities without chasing trends that do not fit the brand.

Healthcare & Compliance
Partner with marketing, privacy and legal teams to ensure…