Go To Market Manager

## Go To Market Manager Apply locations:
USA - GA - Sandy Springs time type:
Full time posted on:
Posted Todayjob requisition :
R31310
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* Job Purpose:

** Our Go To Market (GTM) Specialist will source and nurture leads that result in minimum of $50M in sales-accepted, sales-qualified pipeline annually. This role will create demand through AI-enabled prospecting, outbound motions, trade shows, campaigns, content, and GTM experimentation — and nurture leads until they are ready for a productive sales engagement. This is a hands-on marketing role that sits at the critical handoff between Marketing and Sales and success is defined by the quality, velocity and consistency of Veritiv's priority growth markets pipelines delivered to Sales.
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* Job Responsibilities:

** Lead Generation & Pipeline Sourcing  
● Own a $50M annual KPI for sales-accepted, sales-qualified pipeline sourced. Ensure leads meet agreed-upon qualification criteria before handoff to Sales.  
● Generate inbound and outbound leads using AI-powered research, intent signals, list building, personalization, and sequencing tools. Prospect target accounts through outbound email, Linked In, calling, events, and content-driven GTM motions.  
● Design and execute campaigns and GTM experiments with a clear focus on lead creation and qualification.  Lead Nurturing & Sales Readiness  
● Nurture leads through structured, multi-touch workflows until they are sales ready. Use AI to personalize messaging, prioritize follow-up, and optimize timing and cadence.  
● Maintain clear documentation of lead context, use cases, and engagement history to support effective sales handoff and partner closely with Sales to define what “sales-ready” means and continuously improve lead quality.  Go-to-Market Execution  
● Execute GTM programs for assigned growth markets, solution areas, or product families. Align GTM activity with Sales priorities, capacity, and coverage models.  
● Develop and refine ICPs, buyer personas, and target account lists based on real engagement and conversion data, as well as support commercialization of new offerings by generating early demand and market feedback.  Events, Trade shows & Field Activation  
● Own lead generation and follow-up for trade shows, conferences, and customer events. Use AI to accelerate lead enrichment, scoring, and prioritization.  
● Manage pre-event targeting, on-site lead capture, post-event nurturing workflows and ensure events produce qualified leads that convert into active pipeline for Sales.  GTM Assets & Enablement Support  
● Create and maintain GTM assets that support lead generation and nurturing (messaging frameworks, use-case summaries, sales teasers). Ensure GTM materials are current, relevant, and optimized for prospect engagement.  
● Maintain lead-generation and GTM resources in  or other CRM.  Measurement, Insights & Optimization  
● Track and report KPIs including leads generated, MQLs, SQLs, pipeline sourced, conversion rates, and velocity. Continuously test, refine, and scale GTM motions based on real performance data.  
● Use AI-enabled analysis to identify patterns, friction points, and opportunities to improve lead quality.  
● Feed prospect and customer insights into Product, Innovation, and broader GTM strategy.
** Additional Responsibilities &

Qualifications:

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* ● 7+ years of experience in marketing, partnerships, or go-to-market strategy, ideally within a growth marketing focused role and strong background in sales or account management.
● Track record of implementing AI tools to improve lead generation productivity and pipeline growth with proven success building and scaling enterprise co-marketing programs that deliver measurable growth.
● AI enabled prospecting experience and proficiency using AI powered tools.
● Build constructive and results orientated relationships internally and externally that become enablers to the growth strategy.
● Strategic thinker with strong program management skills and a bias for turning ideas into action.
● Comfortable navigating ambiguity and influencing cross-functional stakeholders at all levels.
● Experience presenting to and engaging with executive-level marketing leaders…